Patience Hurlburt Lawton

About Patience Hurlburt Lawton

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So far Patience Hurlburt Lawton has created 25 blog entries.

Bottom of the Funnel Content

Hello again! As I explained last week, I’m taking Digital Marketer HQ’s Content Marketing Mastery certification course and I’m overwhelmed with information. Now, we’ve spent a lot of time going […]

By |Categories: Content Creation|

The Solutions 8 Gives Project

Solutions 8 Gives
What do you need to achieve in your life to feel successful?

Our team has talked about this question a lot. In fact, it’s one of our favorite interview […]

By |Categories: Digital Marketing|

Middle of the Funnel Content

Okay, so, I’m in the middle of Digital Marketer HQ’s Content Marketing Mastery certification course and I’m pulling a whole lot of information about content creation for each level of […]

By |Categories: Content Creation|

Top of the Funnel Content

I’ve talked a lot about knowing your audience when it comes to content marketing; but this means more than understanding who your avatar is—it’s also about where each individual prospect […]

By |Categories: Content Creation|

Solutions 8 Unit Pricing: No Estimates. No Ambiguity. Lots of Flexibility and Certainty.

You know what we don’t like? Charging clients by the hour. While sometimes it’s unavoidable, it just doesn’t feel like the best pricing system—you know? You should pay for results […]

By |Categories: Digital Marketing|

Indoctrination and Engagement Campaign Part Two: What We Need from You

Last week, I explained what an indoctrination and engagement email campaign is and why we use it at Solutions 8.Like I said last week, this email series makes it super […]

By |Categories: Content, Digital Marketing|

Indoctrination & Engagement Email Campaign: What It Is & Why We Use it at Solutions 8

Great news! A potential customer just subscribed to your email list or opted in to your lead magnet.So, mission accomplished, right? You have the contact—but now what?

Long gone is the […]

By |Categories: Digital Marketing|

7 Essentials to Writing Irresistible Landing Page Copy

So, you created the perfect lead magnet after our discussion last week. Congratulations!

*Golf clap*

But there’s more work to be done.

That landing page now needs a place to live where it […]

By |Categories: Content, Content Creation|

Quick Tip: Picking Your Perfect Lead Magnet

Congrats! You’ve got a brilliant service or product and a wow-worthy website.But if you really want to increase leads and push them further down the sales funnel—you need:
A Lead Magnet.
I […]

By |Categories: Digital Marketing|

Three Tips to Writing Trustworthy Sales Copy

Newsflash: sales copy will only be successful if it’s trustworthy.Your blog may be brilliant, engaging and wildly entertaining—but if it isn’t credible, don’t expect any leads.

Let’s work on those trust […]

By |Categories: Digital Marketing|