Paula Bostrom

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About Paula Bostrom

Paula Bostrom is a Solutions 8 content writer. In addition to a Bachelor’s Degree in Communications, she holds Digital Marketer certificates in Content Marketing and Social Media and Community Management. Paula loves new technology and is constantly researching best ways to market on all social media channels as well as exploring efficient ways to work with influencers.

Medical Device Manufacturers- Don’t Try Social Media Without Reading This First

Sure, there are some risks that come with running campaigns on social media platforms. And this can be, even more risky if you are a medical device manufacturer.

The FDA does […]

By |Categories: Digital Marketing, Social Media|

How to Use Hashtags: Grow Your Business Presence on Social Media

If you know what this means: #tbt – you can skim over some parts of this blog. If you don’t know what it means, pay attention, because the following information […]

By |Categories: Digital Marketing|

How to Find Influencers

So, last time I explained that Influencers are people who can increase your social media exposure, drive traffic to your site, and basically sell your product through their recommendation.

Now that […]

By |Categories: Digital Marketing|

5 Reasons to Use Influencer Marketing

A study by McKinsey found that "marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising."

By |Categories: Digital Marketing|

What is Influencer Marketing?

What do Taylor Swift, Michael Jordan, Jennifer Garner, and this dude named Markiplier have in common?

They are all Influencers.
Who the Heck is Markiplier?
Nike used Michael Jordan to influence people to […]

By |Categories: Digital Marketing|

How to Sell a Good Night’s Sleep

When it comes to marketing campaigns, you’re not really selling tangible things.If you’re in the jewelry business, you’re not selling metals, you’re selling love. If you’re a realtor, you’re not […]

By |Categories: Content, Digital Marketing|

Digital Marketing Terms: What is a Lead Magnet?

No, magnets are not made from lead and that’s not what I’m talking about anyways.A lead magnet is a marketing term that is basically a bribe. You offer free content […]

By |Categories: Digital Marketing|