FREE WEBINAR: Best Practices for Effective Project Management

What are you doing on June 12? We hope you will attend THIS webinar on project management, hosted by Ray Grainger, CEO and co-founder of Mavenlink, and Solutions 8′s very own, Kasim Aslam. According to a recent survey of business owners, up to 40% of all projects fail due to poor project planning, unclear requirements and unrealistic timetables. If you’re looking …

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Marketing Automation: Saving You Time In Style

What Is Marketing Automation? A Brief Overview   In basic terms, Marketing Automation is the use of software tools to make your marketing strategy smarter and leaner. It’s a broad subject covering several specific aspects of marketing (at least insofar as demographic intelligence, traffic analytics, and workflow can be automated) but most generally refers to creating dynamic campaigns based on …

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What You Should Expect From a Professional Logo Design Service

Here at Sol8, we love content. Maybe because it’s what we do.  Solutions 8 has talented and experienced writers on staff who work their tails off creating unique, in-depth and relevant content for our clients’ websites, social media campaigns and blogs. But we also love content simply because it makes the world go ’round.  The digital marketing world, that is. …

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Calling Guest Bloggers: Increase Your Digital Marketing Reach by Contributing to the Sol8 Blog

Here at Sol8, we love content. Maybe because it’s what we do.  Solutions 8 has talented and experienced writers on staff who work their tails off creating unique, in-depth and relevant content for our clients’ websites, social media campaigns and blogs. But we also love content simply because it makes the world go ’round.  The digital marketing world, that is. …

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10 Website Design Tips You Can’t Afford to Overlook

  First impressions are EVERYTHING. More often than not,  your website is your company’s first opportunity to impress potential customers.  A recent study by Stanford found that “75% of users admit to making judgments about a company’s credibility based on their website’s design”.  Here are a few design stats, facts and pointers to help you create web design that converts. …

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Preempetive Marketing

The term “digital marketing” is misleading. People continue to assume that “marketing is marketing” and that digital marketing is simply a change of venue. These people suck, glad you’re not one of them. Traditional (ie – DEAD) marketing is (was) conditional and meant to capture buyers / users at the moment of purchase readiness or, at the very least, condition …

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Pinterest can be Prickly

Here are 3 ways that you can tout yourself as a social media misfit and can kiss your chance with Pinterest good-bye: 1. What was she thinking? There is nothing worse than clicking on a link and having it be a dead end; it’s so not cool. It is an imperative part of Pinterest popularity that your links deliver. If you …

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Digital Marketing Companies: What We Actually Do.

Solutions 8 is comprised of a team that truly loves the mission, values and culture behind the company. Weekly, we stand around the water cooler (literally, we have a pretty awesome water cooler) and someone inevitably says “no one else does what we do!” This blog entry is dedicated to answering that familiar question we all get asked at coffee …

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How to Optimize the Shareability of your Digital Marketing Content

  Shareability. I don’t think it’s an actual word (at least, according to Webster), but try telling that to a digital marketer. Making your content shareable is key to an integrated content marketing campaign. So, what does it mean to have an integrated content marketing campaign? Simply put, it’s utilizing all of the available social channels to get your content …

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Specialized Services – Communicating your Company’s Core Competencies

One thing that all small business owners must do is define their service offerings. Within your industry, there will probably be two or three services that your company provides that are totally unique to your company. Those are your specialized services and those key competencies are probably where you make most of your money. You make most of your money …

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