Hello again! As I explained last week, I’m taking Digital Marketer HQ’s Content Marketing Mastery certification course and I’m overwhelmed with information. Now, we’ve spent a lot of time going […]
From a marketing standpoint, things would be so simple if our prospective customers were just blank-eyed, gape-mouthed fish, swimming around their pond with their fishy little desires and brains. All […]
So, you created the perfect lead magnet after our discussion last week. Congratulations!
But there’s more work to be done.
That landing page now needs a place to live where it […]
So you have a new client. Depending on where you work, you’ve most likely read through their onboarding material, possibly met with or spoken with them and researched them and […]
If you’re a content writer, you have invariably been asked to write on topics about which you know squat. Seasoned content writers take this in stride, have their ways of […]
Step One: Identify a Your Goals
Whether there is one major goal—or several smaller, obtainable goals for the year—jot down your incentives for the upcoming year, and how this goal can […]
Content marketing, perhaps the most effective marketing method, is making its way into the campaigns of manufacturing companies everywhere.
Here’s the issue: Content marketing is more than occasional blogging and social […]
The 21 Marketing Mistakes Medical Practitioners Make—and How to Fix Them
Before we get started…
WARNING: If you are easily offended please skip the introduction.
I’ve been doing this for ten years and, […]