Content Creation

6 Steps to a Delectable Blog

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The Crowdsourced Post: Create an Irresistible, Engaging Blog…Without Writing a Thing (Almost)

I get it.

You’re not “lazy,” but…you aren’t in the writing mood. You’re busy. You don’t need to defend yourself to me.

While I’m always in the mood to do some writing […]

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Can Bad Writers Make Great Blogs?

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Bottom of the Funnel Content

Hello again! As I explained last week, I’m taking Digital Marketer HQ’s Content Marketing Mastery certification course and I’m overwhelmed with information. Now, we’ve spent a lot of time going […]

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Middle of the Funnel Content

Okay, so, I’m in the middle of Digital Marketer HQ’s Content Marketing Mastery certification course and I’m pulling a whole lot of information about content creation for each level of […]

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Top of the Funnel Content

I’ve talked a lot about knowing your audience when it comes to content marketing; but this means more than understanding who your avatar is—it’s also about where each individual prospect […]

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Killer Subject Lines’ Not-So-Secret Weapon? Basic Psychology.

From a marketing standpoint, things would be so simple if our prospective customers were just blank-eyed, gape-mouthed fish, swimming around their pond with their fishy little desires and brains. All […]

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7 Essentials to Writing Irresistible Landing Page Copy

So, you created the perfect lead magnet after our discussion last week. Congratulations!

*Golf clap*

But there’s more work to be done.

That landing page now needs a place to live where it […]

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Getting to Know You: Writing Content for a New Client

So you have a new client. Depending on where you work, you’ve most likely read through their onboarding material, possibly met with or spoken with them and researched them and […]

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Content Writers: Astonishing Masters of All Subjects or Big Fat Fake McFakersons?

If you’re a content writer, you have invariably been asked to write on topics about which you know squat. Seasoned content writers take this in stride, have their ways of […]

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