Content Creation

Bottom of the Funnel Content

Hello again! As I explained last week, I’m taking Digital Marketer HQ’s Content Marketing Mastery certification course and I’m overwhelmed with information. Now, we’ve spent a lot of time going […]

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Middle of the Funnel Content

Okay, so, I’m in the middle of Digital Marketer HQ’s Content Marketing Mastery certification course and I’m pulling a whole lot of information about content creation for each level of […]

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Top of the Funnel Content

I’ve talked a lot about knowing your audience when it comes to content marketing; but this means more than understanding who your avatar is—it’s also about where each individual prospect […]

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Killer Subject Lines’ Not-So-Secret Weapon? Basic Psychology.

From a marketing standpoint, things would be so simple if our prospective customers were just blank-eyed, gape-mouthed fish, swimming around their pond with their fishy little desires and brains. All […]

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7 Essentials to Writing Irresistible Landing Page Copy

So, you created the perfect lead magnet after our discussion last week. Congratulations!

*Golf clap*

But there’s more work to be done.

That landing page now needs a place to live where it […]

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Getting to Know You: Writing Content for a New Client

So you have a new client. Depending on where you work, you’ve most likely read through their onboarding material, possibly met with or spoken with them and researched them and […]

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Content Writers: Astonishing Masters of All Subjects or Big Fat Fake McFakersons?

If you’re a content writer, you have invariably been asked to write on topics about which you know squat. Seasoned content writers take this in stride, have their ways of […]

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Five Steps to Plan Your Content for the Year

Step One: Identify a Your Goals
Whether there is one major goal—or several smaller, obtainable goals for the year—jot down your incentives for the upcoming year, and how this goal can […]

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Marketing for Manufacturers: What’s Working?

Content marketing, perhaps the most effective marketing method, is making its way into the campaigns of manufacturing companies everywhere.
Here’s the issue: Content marketing is more than occasional blogging and social […]

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Medical Marketing Mistakes

The 21 Marketing Mistakes Medical Practitioners Make—and How to Fix Them
Before we get started…
WARNING: If you are easily offended please skip the introduction.

I’ve been doing this for ten years and, […]