If a website is online and no one sees it, does it really exist?
Digital marketing is absolutely essential to any online strategy. Regardless of whether your goal is lead generation, Client service, sales support or even simply maintaining a basic web presence, the more “alive” your online presence feels, the more effective it’s going to be.
Digital marketing is a “catch all” term that includes everything housed in your online strategy. This includes:
- Website updates and content management
- Search Engine Optimization (SEO)
- Pay-Per-Click Marketing (PPC)
- Marketing Automation
- Content Marketing
Because there are so many facets to digital marketing Solutions 8 takes a unique approach that we call “integrated marketing”.
Digital marketing is a dynamic effort of various, interdependent pursuits that all tie together in order to accomplish your online marketing goals. Take a look at a few (seemingly arbitrary) online marketing statistics:
- Using videos in email marketing increases conversions by over 96% (Rossiter and Co)
- Visual content makes up 93% of the most engaged social posts (Social Bakers)
- Buying traffic (PPC) for key phrases you already rank for (SEO) yields new users 89% of whom are outside of organic reach (Word Stream)
The pattern you’re seeing speaks to the fact that no single strategy should operate on its own. If you want to do email marketing, you’ll be much more effective by adding video. If you’re going to start posting on social media, you need to create visual content. Just because you want to rank organically (SEO), doesn’t mean you shouldn’t do PPC; in fact, PPC tends to inform and improve the SEO process by providing proof of concept around key phrase strategies.
Our integrated marketing approach increases the value of your marketing effort by many multiples through the synergy of combined proficiencies towards a single goal. If you were to hire an email marketing firm you would still need someone to provide written content, graphic design and video production. The same goes for social media marketing. Guess what? We provide all of those services in house!
Taking an integrated approach to your digital marketing strategy ensures the highest level of success and engagement. Instead of trying to run fractured, “island” initiatives in independent silos, everything we do on your behalf is done in an integrated environment where each new process and initiative helps supplement every other strategy and approach.
So…now what? Let’s talk! If you’re willing to give us fifteen minutes of your time we can give you clarity and direction when it comes to websites and marketing.