What is content marketing?
Content is the reason search began in the first place. – Lee Odden
In many ways, being in business is being a thought leader. You are being paid for your knowledge, experience and understanding of a topic and your value proposition almost always stems from your abilities as a thought leader. Content marketing is taking that value, breaking it up into logical, bite-sized pieces and bottling it up for the digital world.
Why content marketing is so important.
The internet has completely changed the way that marketing works. The days of outbound marketing, of speaking at your prospects, are a distant memory. People choose the media that they engage with and forcing your way in front of them is not only more difficult, but also becoming a breach of marketing etiquette.
Inbound marketing leads have a 14.6% close rate while outbound sourced leads have a 1.7% close rate. (Hubspot)
Inbound marketing refers to the process of creating valuable content in order to attract the attention of users who are looking for what you’re offering. Instead of “us” (the marketers) going out and finding “them” (the prospects), we are now creating information that is relevant and valuable so that, when they’re ready, they find us.
Why you should hire Solutions 8.
There is no all-encompassing “content marketing blueprint”. It’s important that your content strategy is custom built around your business as well as your specific approach as a thought leader. It’s also extremely difficult to build all of the content you will need all by your lonesome because there are so many content avenues that require various proficiencies to properly execute. That’s why you will ultimately decide to hire Solutions 8! We offer a full suite of content marketing services including:
- Writing, blogging and article creation
- eBook and white paper development
- Graphic design for infographics, custom imagery and branded content
- Video product and editing
- Email marketing
- Social media campaign creation and execution
- Digital PR
Outside of simply creating the content, we also manage the content creation process which includes:
- Developing a content schedule
- Scheduling interviews with subject matter experts
- Creating and proofing content
- Repurposing content across multiple mediums
- Deploying and optimizing content placement
- Monitoring content engagement and success
If you’re interested in a custom content marketing campaign (and why wouldn’t you be?) then give us a call! Let’s have a chat about you, your goals and whether or not we’re a good fit as content partners.