Archive of month: March 2015

Outsourcing Your Marketing Team – Myths & Facts?

There are a lot of opinions out there about outsource marketing. Is it good? Bad? Brilliant? Or a waste of money? Let’s talk first about what outsource marketing isn’t. It’s sketchy – FALSE When people hear the word “outsourcing,” many think it means taking sending jobs overseas. While this can sometimes be the case, it’s […]

Thumbtack – an interesting model

In the realm of digital marketing its necessary to have a multi-faceted approach when trying to attract the coveted “quality lead”. This approach can include a number of tools and utilities available online least of which being free directory listings like I’ve been using thumbtack for a little over a year now and have […]

Case Study: 3 B2B Social Media Success Stories

There is a paradigm shift that is happening in the social media world: B2B companies can actually have a successful presence on Facebook, Twitter, etc. Companies are finally beginning to realize the value of increasing brand awareness, managing their reputation, generating leads and connecting with customers via social media. Social media marketing is not only […]

Why is Email Marketing so Important? [Infographic]

Email marketing: a term that sounds pretty intuitive, and it seems like everyone is doing it. But email marketing is much more than just sending a mass email promoting your product or event to every living soul in your inbox. In order for it to be successful, you need to understand the most effective way […]

3 Keys to Effective Digital Communication

We all know by now how important content is to a digital marketing campaign. Quality content attracts links, builds credibility, engages your readers and keeps them coming back to your website. In addition to a relevant and interesting topic, it’s important to know the communication basics – who is your audience, is the format readable, […]

How to Create Videos to Capture Your Audience [Infographic]

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed. According to YouTube’s statistics […]

Guest Post – How Should Video Fit into Your Marketing Strategy?

If you stay current with marketing trends, you’ve heard the message a lot in the past year: You should be using video. Everyone’s using video. If you don’t start incorporating video in the next 10 minutes, someone you love will get shingles. (Alright probably not the last one, but you get the picture.) The reasons […]

The Purpose of Internet Marketing and Social Media, Phoenix

“Alright, alright everybody. Let’s focus, it’s time to figure exactly what we gotta do with this whole social media, internet marketing craze in order to keep our company credible. Let’s start by trying to decide on the purpose of social media. Anyone have any sage words to offer?” “I’ve heard that social media is used […]
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