Archive of month: June 2016

A Clear Look at PPC: What Optometrists Need to Know

  What is PPC? PPC, or pay-per-click advertising, has become a significant portion of the marketing budget of many small businesses, including optometrists. This advertising tool has been around for nearly 20 years, through various networks, and allows advertisers to push their message to the top of search engine results pages. PPC advertising is typically […]
[if lte IE 8]
[if lte IE 8]