Note: This blog is Part 2 of a 2-part series created from a presentation I gave at the Midwest Digital Marketing Conference (MDMC) in 2019. You can view the presentation in its entirety here. Welcome back! In Part 1 of this blog series, I talked about the benefits of building your marketing funnel from the […]
Prior to working with Solutions 8, Particle was having difficulty tracking their conversions and therefore did not have adequate data to guide their overall marketing strategy. They needed an actionable plan to implement use-case-specific targeting in order to market to industries within the IoT space and turn marketing qualified leads (MQLs) into sales qualified leads (SQLs). In Solutions 8, they found an experienced partner to help them overcome the hurdles they were facing and achieve long-term success with Google Ads.