*November Data was down due to disapproved ads (malicious software in the website) **Leads = Calls, Request Septic Tank Inspection, and Contact Form Submission
Case Study Metrics:
Dec 1, 2015 - Feb 28, 2021
$80,487.61 in total ad spend
Avg. cost per lead $32.68
13.25% Conversion Rate
First, we changed the way their campaigns were set up:
- Built specific campaigns according to their services, so ads were more relevant to the users. - Created more engaging ad copy and grouped highly-relevant keywords into specific ad groups. - Added CTAs (missing from their old campaigns) so users knew what action to take.