Prior to working with Solutions 8, Particle was having difficulty tracking their conversions and therefore did not have adequate data to guide their overall marketing strategy. They needed an actionable plan to implement use-case-specific targeting in order to market to industries within the IoT space and turn marketing qualified leads (MQLs) into sales qualified leads (SQLs). In Solutions 8, they found an experienced partner to help them overcome the hurdles they were facing and achieve long-term success with Google Ads.
If you’re on the fence about using Google Ads, you’ve come to the right place. Don’t worry, though—we’re not gonna try and convince you to use the platform. Instead, we’re here to help you decide if it’s right for you in the first place. Solutions 8 Senior Client Strategist John Moran gave us the […]
Solutions 8 was hired by this specialty clothing retailer to assist with the launch of their new brand. Within two and a half weeks of launching the campaign, the Solutions 8 team had surpassed the client's break-even goal of 300% ROAS. Within a month, they were at over 10,000% ROAS for all campaigns.
This apparel client has been in business for over 30 years and sells specialty jackets. They partnered with Solutions 8 to expand their reach and increase their return on ad spend. From April 1, 2020 through May 31, 2020, they earned more than 9 times what they spent for Smart Shopping and over 16 times what they spent for all campaigns.
This client offers hard-to-find sporting equipment and training aids for athletes. They partnered with Solutions 8 to boost their conversion rate and increase their ROAS to grow and scale their business. In just a short period of time, from March 1, 2020 through April 30, 2020, they achieved a 722% ROAS for Smart Shopping and an 839% ROAS for all campaigns.
This client manufactures and sells high-quality, locally sourced consumables and bath products. Since partnering with Solutions in October of 2019, they have seen consistently high performance with Google Ads and Smart Shopping while achieving a clearer picture of their overall profit. In less than a year, their Google Ads campaign became one of the highest-performing campaigns in Solutions 8 history, with a consistently rising ROAS. The numbers below represent the two-month period between May 1, 2020 and June 30, 2020, during which time they achieved a 576% ROAS in Smart Shopping and 665% ROAS for all campaigns.
This client sells specialty hats, sunglasses, and apparel. Their return on ad spend may seem comparatively low at 227%, but in looking at their Top Conversion Paths report it becomes clear that the majority of conversions began (i.e., received their first click) with Smart Shopping and ended (last click) with Return Search, resulting in a 3,200% ROAS for Return Search. This tells us that, despite the fact that the last click attribution model assigned the conversions to Return Search, it was Smart Shopping that initially secured those conversions.