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Why We Love Smart Shopping Campaigns

When most retailers think of digital marketing, standard Google ads come to mind. After all, regular Google Shopping campaigns have been around for ages. They were also known as the top marketing channel for quite some time. But in 2018, all that changed. Google released a new campaign subtype called Smart Shopping. It’s also one […]

The Golden Metric: How to Calculate Your ROAS Goal

There are dozens of ways to measure the performance of a Google Ads campaign: Impressions. Click-through rate. Conversions…   But at Solutions 8, we argue that ROAS should be one of your highest priorities when it comes to tracking campaign performance.   Here’s Why ROAS is so much more than just another acronym in our […]

Responsive Ads: Why SKAGs Are Now Irrelevant

When it comes to Google Ads, strategies come and go. For a long time (and still today), many PPC advertisers utilized a strategy called single keyword ad groups — also called SKAGs, because we’re acronym-addicts. This campaign-building strategy supposedly ensured that the ads were super-duper relevant to a user, according to their search query. But […]

Smart Shopping Campaigns:  Why They Outperform Normal Shopping Campaigns

As a retailer, your online marketing goals are pretty simple:  Reach more shoppers who want exactly what you’re selling.  Sure, extra website visits and browsers are welcome — but you want commitment. No more dragging feet or backing out last-minute; you want shoppers who want you. And for a while, marketing yourself with Google Ads […]

Solutions 8 Partner Spotlight: Design Pickle

As a team of genius digital gangsters, Solutions 8 is obsessed with finding creative solutions for everything under the sun. Sometimes, this involves partnering with other like-minded companies who share our values, goals, and appreciation for innovation. Design Pickle is one of those companies.   Founded in 2015, Design Pickle Is THE Graphic Design Platform […]

Solutions 8 Partner Spotlight: Measurement Marketing

At Solutions 8, we’re constantly looking for new ways to become better digital marketers. This means investing in education and tools that help us kick major butt. (We are digital ninjas, after all.) And like any ninja will tell you, building strong marketing muscle doesn’t stop at years of experience. It calls for constant enrichment […]
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