This client sells specialty hats, sunglasses, and apparel. Their return on ad spend may seem comparatively low at 227%, but in looking at their Top Conversion Paths report it becomes clear that the majority of conversions began (i.e., received their first click) with Smart Shopping and ended (last click) with Return Search, resulting in a 3,200% ROAS for Return Search. This tells us that, despite the fact that the last click attribution model assigned the conversions to Return Search, it was Smart Shopping that initially secured those conversions.
This client is unique in that they run only Smart Shopping and do not run a brand campaign. A family-owned business operating for over 40 years, they manufacture luggage, handbags, and accessories. In the three-month period from December 1, 2019 through February 29, 2020, they saw a whopping 2,808% ROAS with Smart Shopping.
This client sells wallets, bags, belts, and accessories handmade from specialty materials. Considered a "niche" retail business, their Smart Shopping campaign performed extremely well in just a three-month time period, resulting in 625% ROAS. They also saw a 1,113% ROAS for all campaigns.
This client offers specialty food processing equipment and accessories. From March 1, 2020 through May 31, 2020—in just three short months—they saw an astounding 1,554% ROAS in Smart Shopping and 3,174% ROAS for all campaigns.
This client sells high-quality personal care products for men. Soon after partnering with Solutions 8 and the launch of their Google Ads Smart Shopping campaign, they saw a considerable increase in ROAS as well as overall profitability. From December 1, 2019 through February 29, 2020, the client earned $90,036.18 more by spending $259 less. In just three months, they earned 15 times what they spent on Smart Shopping and 37 times what they spent on all campaigns.
In business for more than 30 years, this client offers high-quality, affordable footwear and accessories. Since Solutions 8 launched their Smart Shopping campaign, they have seen a 687% ROAS in Smart Shopping alone and a 916% ROAS for all campaigns. And, because of the conversion lift that happens as the result of Smart Shopping, they also saw a 2,100% ROAS in their brand campaign.
This client is a family-owned business that provides innovative medical devices and supplies at affordable prices. When comparing the data from October 30, 2018 through February 28, 2019 (before Solutions 8 launched their Google Smart Shopping campaign) to the period of time between March 1, 2019 and June 30, 2019 (after the launch of Smart Shopping), we see a 1,150% increase in ROAS as well as a significant increase in brand awareness.
Arizona Pain Treatment Centers (AZPTC) Marketing Director Calee Williams was tired of getting lip service from marketing agencies that promised the world but failed to deliver results once the check had been cashed.