All posts of Karla

Google vs. Facebook for Business: Do You Have to Choose?

Google vs. Facebook for Business: Do You Have to Choose? When I was a kid, soft ice cream stands were a big deal. Every spring, family-owned shops would open for the season and I would stand in line at the window to order my favorite frozen treat: a chocolate-vanilla twist with chocolate sprinkles. The teenage […]

Conversion Rate Optimization: The Art and Science of Gaining Loyal Customers

Conversion Rate Optimization: The Art and Science of Gaining Loyal Customers One of the biggest challenges facing any business today is getting people to visit your website. How do you get them there? Can they easily find you in an online search? Once people do find your website, an even bigger challenge is getting them […]

Content Marketing KPIs: How to Get Measurable Results

Sometimes, you want to eat dessert first. Wait – who are we kidding? Eating dessert first always sounds like a good idea! Double chocolate cake with creamy peanut butter icing, please! But, if you’re always rushing to get to the good stuff, you’ll miss out on the healthier – and some would say, just as […]
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