Innovative Software Development Company Significantly Increased Their Number of Qualified Leads, Kept Their CPL Low, and Saw More Conversions after Partnering with Solutions 8
This client offers highly customizable and intuitive Managed Service Provider (MSP) platforms that eliminate the need for multiple software solutions and allow IT professionals and MSP businesses to monitor their entire network from one convenient location.
Executive Summary
In Solutions 8, they found a partner willing to gather and analyze massive amounts of data about their paid advertising campaigns and dig down to the nuts and bolts to discover the best way to optimize the performance of those campaigns. In doing so, the Solutions 8 team helped them achieve their digital marketing goals and see a greater return on ad spend (ROAS).
The Challenge: Identifying And Increasing Qualified Leads, Boosting Conversions, Improving Campaign Performance
Among the pain points described by the client before partnering with Solutions 8 were:
- The need to increase the amount of qualified leads they were getting and pinpoint where those leads were coming from;
- Converting more leads into paying customers; and
- Advancing their digital marketing system with the help of disciplined reporting, experimentation, and data-driven decision making.
According to the client, their marketing team's primary challenge was maintaining user acquisition growth and ensuring their sales team was able to engage an increasing number of qualified leads. The client also wanted to increase brand awareness as part of an integrative marketing strategy.
The Solution: a Team as Obsessed With Data as the Client
As the #1 ranked Google Ads agency in the country, Solutions 8 has helped thousands of clients across all industries build, launch, and manage highly successful Google Ads campaigns by focusing intently on data and analytics.
Because MSP is such a niche industry, the Solutions 8 team began by getting to know this client as a company, gathering information about its core services, the type of customer they serve, and what sets them apart from competitors. From there, they were able to help them grow and scale through digital marketing.
The Result: Checking All the Boxes to Ensure High Campaign Performance
Solutions 8 launched this client's campaigns in December of 2019. By the fall of 2020, Solutions 8 had more than tripled the amount of qualified leads that were being brought in, resulting in a significant increase in ROAS. Despite enormous growth, we were able to keep the client's cost per lead (CPL) low, and the resulting leads were those that were more likely to convert.
Though they increased their ad spend budget by only 3.6X, the client was able to grow and scale considerably as the result of partnering with Solutions 8.
The Future: Continued Optimization, New Channel Expansion, Improvements in Ad Creative
Throughout our relationship with this client, Solutions 8 continued to help them meet and exceed their marketing and advertising goals by exploring new customer acquisition channels to further boost the performance of their Google Ads campaigns.
Our team worked on creating ad copy and launching specific campaigns targeting users who had been looking into purchasing a competitor product. We also fine-tuned the client's advertising content to convey their unique tone and to position them as an industry thought leader; this included optimizing website and landing page content.
Finally, Solutions 8 provided valuable data to the client's marketing team so that, working together, we were able to better predict campaign outcomes as the client continued to increase ad spend and make adjustments to their campaigns.
