Archives of Case Study

Lexington Luggage

Better Tracking, Higher Feed Quality, and Consistent ROAS: How Lexington Luggage Found their Ideal Google Marketing Partner in Solutions 8

Medical Device Manufacturer

Medical Device Manufacturer Sees Significant Increase in ROAS from 2019-2020 after Implementing Google Ads and Smart Shopping Campaigns

Specialty Clothing

Solutions 8 was hired by this specialty clothing retailer to assist with the launch of their new brand. Within two and a half weeks of launching the campaign, the Solutions 8 team had surpassed the client's break-even goal of 300% ROAS. Within a month, they were at over 10,000% ROAS for all campaigns.

Specialty Jackets

This apparel client has been in business for over 30 years and sells specialty jackets. They partnered with Solutions 8 to expand their reach and increase their return on ad spend. From April 1, 2020 through May 31, 2020, they earned more than 9 times what they spent for Smart Shopping and over 16 times what they spent for all campaigns.

Sporting Equipment

This client offers hard-to-find sporting equipment and training aids for athletes. They partnered with Solutions 8 to boost their conversion rate and increase their ROAS to grow and scale their business. In just a short period of time, from March 1, 2020 through April 30, 2020, they achieved a 722% ROAS for Smart Shopping and an 839% ROAS for all campaigns.

Consumables

This client manufactures and sells high-quality, locally sourced consumables and bath products. Since partnering with Solutions in October of 2019, they have seen consistently high performance with Google Ads and Smart Shopping while achieving a clearer picture of their overall profit. In less than a year, their Google Ads campaign became one of the highest-performing campaigns in Solutions 8 history, with a consistently rising ROAS. The numbers below represent the two-month period between May 1, 2020 and June 30, 2020, during which time they achieved a 576% ROAS in Smart Shopping and 665% ROAS for all campaigns.

Specialty Clothing Hats

This client sells specialty hats, sunglasses, and apparel. Their return on ad spend may seem comparatively low at 227%, but in looking at their Top Conversion Paths report it becomes clear that the majority of conversions began (i.e., received their first click) with Smart Shopping and ended (last click) with Return Search, resulting in a 3,200% ROAS for Return Search. This tells us that, despite the fact that the last click attribution model assigned the conversions to Return Search, it was Smart Shopping that initially secured those conversions.

Luggage and Backpacks

This client is unique in that they run only Smart Shopping and do not run a brand campaign. A family-owned business operating for over 40 years, they manufacture luggage, handbags, and accessories. In the three-month period from December 1, 2019 through February 29, 2020, they saw a whopping 2,808% ROAS with Smart Shopping.

Accessories Manufacturer

This client sells wallets, bags, belts, and accessories handmade from specialty materials. Considered a "niche" retail business, their Smart Shopping campaign performed extremely well in just a three-month time period, resulting in 625% ROAS. They also saw a 1,113% ROAS for all campaigns.

Food Processing Equipment

This client offers specialty food processing equipment and accessories. From March 1, 2020 through May 31, 2020—in just three short months—they saw an astounding 1,554% ROAS in Smart Shopping and 3,174% ROAS for all campaigns.
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