Indoctrination and Engagement Campaign Part Two: What We Need from You

Last week, I explained what an indoctrination and engagement email campaign is and why we use it at Solutions 8.Like I said last week, this email series makes it super easy to effectively reach out to prospective customers. However, as your digital marketing partners, we can’t do this on our own.

To create these email campaigns, our team needs some information from you.

Tell Us About You

Below are the general questions and information we need to create a truly engaging indoctrination and engagement campaign:

  • Who is your target market? Who is your digital consumer?
  • If someone didn’t know what your product/service was, how would you explain it to them?
  • What is a catalyst for interest? What might make someone interested in your product/service?
  • Do you have any: guarantees, testimonials, awards, history?
  • What is your company story? How did you start?
  • What does the future hold for your company?
  • When potential clients contact you, what are their concerns? What are their questions?
  • Who is not your target market?
  • What have been your customers’ results and feedback so far?
  • What is your unique value proposition? What makes you different?
  • Can you give me the details of your offer? Highlight the value.
  • What are some fast facts about your business? Any interesting statistics, history, etc.? Tell me about what you do.
  • Can you tell me something surprising/interesting about your industry/your job/your experience? Something people may not know.
  • Can you tell me some things about you? Where are you from? How long have you lived where you live now? How did you get into your business? What do you love most about your job? How do you enjoy spending your free time/What are your hobbies?
  • Is there anything important I should know about you or your business?


Remember, the more you share with our content writing team, the more effective the campaign will be!