Before we get into the nitty gritty of why internet marketing is an absolute necessity for your business, I ask that you take a moment to hop on a train with me, jumping from the city of traditional marketing methods to the fast-paced city of today’s internet marketing world.
Welcome to the City of Internet Marketing: “Where Your Company’s Dreams become a Reality”
Here we are, packed closely with strangers on our train, constantly checking our watches to make sure the train is running on schedule. There is one track ahead, only one place for us to go, and only one way to get there. This is similar to the traditional marketing methods of print, radio and television. There was a one-way channel marketers used, to target one type of audience, through one chosen means. It worked in its time—products were shared, ideas were adopted, economies grew—but there was so much more potential waiting in the world of marketing. It’s the same situation with the train track we are on now. It will get us from A to B, but wouldn’t it be more effective if this track could split into multiple lines, able to take us to a variety of cities at the flip of a switch?
And that is when we arrive in the metropolitan city of today’s internet marketing world. While the end goal of building clients and customers, and therefore raising revenues, is still the same for marketers from Phoenix to Hong Kong since marketing began, the means, resources, and methods of doing so have grown exponentially. Marketing is no longer a one-way train track; its collaboration with the world wide web, including social media, search engine optimization, videos, and blogs, allows for multiple audiences to be reached through a variety of strategies. No worries, we made it to our destination on time, phew! Your company is right on track in finding out more about how the power of internet marketing will raise your business to a whole new level—strategically and financially.
The whole reason I dragged you on that train with me was for this reason, and this reason alone (besides enjoying your pleasant company): to help you understand that internet marketing has the capacity to open countless doors for your company and its marketing strategies. The ways to reach your audiences, the abilities to track results, the opportunities to work directly with clients and customers through feedback and collaboration make success your guaranteed destination—it’s up to you to decide how to get there. If you’re looking for more tips on how to get started with your internet marketing strategies, download this white paper about social media, from the professional digital marketing staff at Solutions 8 in Phoenix, Arizona!