Is Your Web Design Creating the Results You Want? The 8 Steps of Google Analytics, Phoenix, Arizona

To begin today’s blog on web design, I thought I would share some words of the wise. No worries, I’ll steer clear of the fortune cookie generalities and hopefully give you some useful advice to get your business to where you want it to be. The whole reason businesses today are so focused on creating web design, whether in Phoenix, Chicago or New York City, is because they know that effective web design equals impactful results. It’s time increase your clientele!

In order to determine whether your web design is successful or not, your company needs to create a strategy. As philosopher Chanakya described, “Before you start some work, always ask yourself three questions—Why am I doing it, What will the results be, and Will I be successful? Only when you think deeply and find satisfactory answers to these questions, go ahead.” Yet, if Chanakya was to sit down over a nice cup of coffee with Winston Churchill, Churchill would likely respond, “However beautiful the strategy, you should occasionally look at the results.” That, my friends, is where the incredible program of Google Analytics comes into play. However wonderful the vision is, however well-planned you find your strategy, your web design cannot be deemed worthy until you see results. Hence, Google Analytics. In order to better understand Google Analytics and the magic has to offer, check out these 8 steps.

8 Steps In Using Google Analytics to Measure Your Web Design Results, Phoenix, Arizona

It might be helpful to have the program open and follow along with the steps!

  1. Install Google Analytics, provide backup info and set up an account at
  2. Enter information about the website or app you wish to track to begin the tracking process.
  3. Input the tracking code into every page you want to track after agreeing to terms of service and choosing from the subdomain options you would like to track on your site. Google Analytics will collect data within hours!
  4. Track the audience overview, which determines where your audience is coming from, as well as the most popular pages and keywords that are being searched, demographics, viewer behavior and mobile and visitor flow.
  5. Choose between Standard and Custom Reporting. Standard reporting provides all of the basic tracking information, which can often be overwhelming if there are only certain data you wish to gather. The custom option allows for a more personalized reporting page depending on the information you need.
  6. If creating a Customer Report Page, you can choose between two options: 1) Explorer, with data tables and clickable rows, or, 2) Flat Table, with one table displaying all of the data. Then you can label the data and choose the metrics.
  7. Choose between a variety of filters and dimensions, allowing you to view only the data you desire to see, while also choosing how detailed you would like to view the tracking data.
  8. Create a visual of your site’s success with a neat feature where Google Analytics places the report into a variety of graphics.

While I am no ancient philosopher or world-changing government leader, I and the team of web design professionals at Solutions 8 in Phoenix advise using Google Analytics, hands down. After seeing the advantages, how could you not? This program is crucial in determining what it is your customers want. It’s ability to improve client retention, track their behaviors, source where your viewers are coming from, and to provide data on what customers are more likely to respond to all through the tracking of results will help you shape your web design into one that guarantees success with each click of a viewer. Albert Einstein put it perfectly when he said, “Insanity: doing the same thing over and over again and expecting different results.” Determine exactly what your customers want, adapt your web design, and the results will create quite the beautiful image of a growing company. For more tips and tricks on how to create effective web design, download our free guide on how to design a great website!


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