PPC, SOLUTIONS 8
Solutions 8 Strategist Susmita Golatkar Didn’t Originally Plan On Being a Google Ads Strategist
A simple filtered search for “remote working jobs” was all it took for Susmita to be a part of the best Google Ads agency ever.
Little did Susmita know how many challenges her role within Solutions 8 would throw her way. With the ambitions of a growing agency paired with Susmita’s dedicated work ethic, it was a match made perfect in Google heaven.
What is life without growth, right? One thing Susmita appreciates is the amount of learning she’s done since starting her role as a strategist.
If there’s one thing she finds challenging, it is being thrown in the deep end when it comes to executing something she doesn’t know and the required research it takes for her to learn how to do it.
If only it were easier—like, John Moran kinda easy. In fact, Susmita acknowledges that she would be a lot quicker than her computer. If there were any expert she’d want to be, it would be him.
When the going gets tough, and productivity takes a hit, who can we trust more than man’s best friend!? Tux is not only Susmita’s labrador and trusty companion but the burst of energy she needs to refocus and put some serious Google-crushing strategies into motion.
She didn’t originally plan on being a Google Ads strategist.
Who would’ve thought that when she was younger, she wanted to be a part of the Air Force? That’s some serious girl power right there!
But, “Guess what, my height never grew,” says Susmita. Damn you, genetics! Better for us, since we have her expert strategist mind soaring and projecting Solutions 8 to new heights. Thanks, Susmita! And I guess, thanks genetics…
The importance of family
She was born and raised in Goa, where she resides with her two sisters, parents, and trusty four-legged friend, Tux.
Of course, who can argue that the best place to eat has got to be at your mum’s house, especially when it’s a Goan fish curry? Nothing beats home-cooked goodness that comes straight from a mother’s heart! Food infused with family tradition and unconditional love, there’s nothing like it in the world.
If there’s one thing I’ve learned about Susmita, it is her deep family connection. This connection was made clear when she told me about her favorite trip to Mumbai she did with her sisters. It wasn’t so much about visiting the place (since she’d lived there for three years) but spending quality time with them after living away from home for so long.
She sums it up sweetly, stating it was “more than a ‘ME’ time––it was ‘OUR’ Time.” I’m sure some of us can relate to the importance of family.
Time to unwind by gardening and climbing high places….
When Susmita isn’t hard at work, you can find her hiking or outside tending to her vegetable garden.
If there’s one thing we know about Susmita, it’s her drive and ambition that propels her to succeed continually.
I mean, come on! She completed the Saurkundi Pass Trek in Himachal Pradesh, which, if you didn’t know, is a 13,500-foot trek! As I said, ambitious and determined, and there’s nothing stopping her!
Does she have what it takes to survive, though?
Gardening is one thing ticked off on the List of Apocalypse Survival Skills, and so is her ability to plan resources and manage time, as well as having sound medical knowledge.
Ah, Susmita, just warning you now that if we do head that way, I’ll be on the first flight out to Goa. I expect to be picked up in a jeep jacked up with metal iron sheets and spikes sticking out of it too.
Although, I do hope surviving won’t involve confronting any kind of reptiles since they are her biggest fear. Don’t mind the zombies, but please don’t let the escaped lizards from the zoo get to her!
Going within was the place to be during isolation.
COVID 19 was difficult for most, but Susmita took this time of isolation as an opportunity to reflect, and this is what she learned:
“The main thing I’ve learned about myself while self-isolating is that I really do love the quiet time alone. Not socializing allows me to sit and reflect on my life, my mistakes, my strengths, my weaknesses, and frankly, all the things I have done right over the years. I also generated interest towards gardening.”
After being stuck inside during the peak period of the pandemic and having a work-from-home job, Susmita soon realized the importance of balance.
“Staying cooped up inside all the time isn’t going to do me any good, so last year I decided to explore and travel to at least three new cities and make new friends. I started the year off by traveling to Himachal Pradesh in the mountains, then in mid-year, I went to Coorg, which is known for its coffee plantations, and Ooty, which is known for its tea plantations. By the end of the year, I was back in Himachal Pradesh in the mountains again.”
Her favorite quote from Spencer Johnson is, “If you don’t change, you become extinct.” It really highlights and paints a picture of what it means to be open and willing to adapt to a world that is constantly changing.