When (and Why) Should You Use Custom Goals in Google Ads?

June 24, 2025
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Google Ads Conversion Windows: Which Should You Use, When, and Why?

June 17, 2025
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A Simple Way to Identify Hidden Bottlenecks and Hit Revenue Goals

June 10, 2025
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Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

May 27, 2025
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Digital Marketing Basics Part 1: Understanding CAC, nCAC, and LTV

May 15, 2025
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ICYMI: Two Recent Google Ads News Bites You Should Know

May 8, 2025
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Improve Conversion Tracking for Your Lead Generation Campaigns

April 22, 2025
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Increase Google Ads Lead Gen Conversions Using the Portfolio Bid Strategy

April 15, 2025
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Is CPC Capping Right for Your Google Ads Campaign?

April 8, 2025
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