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đ Understand the core concepts of Google Ads and how it fits into your business.
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đLearn what buttons to push (and not to push), as well as the why and how of Google, so you can be Google Ads savvy long term.
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đ Discover the 7 critical things your business needs (or must have) before you start building your campaigns. (Without these, youâll only be setting yourself up for failure.)
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đ Optimize, monitor, and manage your campaigns, plus get suggested bidding strategies for your campaigns.
đ Learn how to set up and connect your âtech stackâ (Google Ads account, Google Tag Manager, conversion tracking, etc.) all the way to optimizing your website, funnels, crafting your offer, and complying with Googleâs technical and legal requirements.
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đ Build 6 campaign types from start to finish, and structure your campaigns like a PRO (make it easy to find what youâre looking for inside the Google Ads Dashboard).
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đ Not sure how much budget to spend? Inside, youâll find budget allocation suggestions for each type of campaign!
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And a LOT more!
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I donât think thereâs anything wrong with Google. Google isnât evil. Every interaction weâve had with their team has been more or less positive.Â
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But Googleâs primary objectives and interests are different from yours. If youâve ever listened to and applied most of Googleâs recommendations, then youâre putting a cap on your businessâ growth.
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The thing that Googleâs telling you to do may not be whatâs right for your business.Â
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Thatâs why I donât believe in following Googleâs advice wholesale. And we have the historical data from hundreds of clients weâve scaled and millions of budgets weâve spent to back every strategy in this book.Â
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In order to win the Google Ads game, you need to be aware of when Google is helping you get closer to your goal and when itâs moving you away from it.Â
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This book not only equips you with the ability to identify the difference between the two, but also provides you with the knowledge to make the right decisions, so you can achieve your business goals.Â
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Because in the end, itâs You vs. Google.
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– Kasim Aslam
âGoogle kinda scares me. It scares me a lot. And what I love about Kasim is heâs broken it down to steps so ANYONE can become a marketer!â
Kasim is the founder and CEO of Solutions 8, one of the top-ranked Google Ads agencies in the world. He is also the co-host of the Perpetual Traffic podcast, and a regular speaker at premier digital marketing conferences such as Affiliate Summit, Traffic & Conversion Summit, and Ad World.Â
John is the Chief Strategist at Solutions 8 and all-around King of Google Adsâor, as we call him, the âGoogle Ads Aficionado.â He manages over $100 million in ad spend from 200+ clients and is our main source of knowledge when it comes to all things Google Ads. He shares his knowledge with our interns, strategists, all the way to hundreds of thousands of viewers on our YouTube channel.Â
Patience is the former director of marketing and communications for Solutions 8. A phenomenal content writer, copywriter, editor, and marketer, she has played a prominent role in helping Solutions 8 become an authority in the Google Ads space. Patience is also the co-author of The Ultimate Guide to Choosing the Best Google Ads Agency.
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