An integral part of digital marketing is email marketing. It is still one of the most cost effective ways to contact current and prospective customers and a very inexpensive way to grow a business. For every $1 spent on email marketing, $44.25 is the average return on your investment.
Email marketing takes strategy (after all, spam has become an epidemic), so how do you get people to open and click through your email? Sol 8’s email marketing is effective and unique because we look at it like a narrative – telling the right story, to the right people at the right time. We send a relevant message to your potential and current clients that meets them where they’re at.
This is how Sol 8 uses email marketing to tell your company’s story and convert leads to customers:
- Assist in aggregating a credible and clean company database
- Segment your database depending on the recipients’ expressed interest
- Create different, specific and targeted messages that are relevant to the recipient
- Split the targeted messages into bite-sized pieces to be sent out over time to draw your clients through the sales funnel
- Ensure each email has a clear call-to-action that promotes interaction and results and keeps your value propositions in the spotlight
- Place strategic key words in the email subject lines and embed highly visual and informative content like infographics and videos to increase open and click-through rates
- Ensure consistency with sending frequencies
Each package comes with a monthly email blast that is custom made by our team specifically for your company. There are 3.6 billion email accounts in the world. Don’t you want to reach some of them and promote your company as the thought leader in your industry? Call us today!