The California-based company quickly had their tracking issues solved and saw immediate improvement after partnering with Solutions 8. Soon after partnering with Solutions 8, Ballsy had a highly functioning Google Ads campaign that allowed them to increase their return on ad spend (ROAS) and boost their overall profitability.
Case Study Metrics
Date Range: Jan 1, 2019 – March 31, 2019
Total Ad Spend
Clicks
Conversion Value
Total ROAS (approx. $17.9 earned per $1 spent)
Conversions
Executive Summary
Prior to collaborating with Solutions 8, Ballsy was experiencing challenges with developing their Google Ads campaign to meet the needs of their growing business. Conversions were not being tracked properly, product subscriptions were going unaccounted for, and their ads were not optimized. They sought the help of the Solutions 8 team, who quickly went to work analyzing the issues they were having. Within a few months, Ballsy saw a significant increase in clicks, conversions, customer reach, and ROAS.
About Ballsy
Established in 2017, Ballsy makes high-quality personal care and grooming products for active men. Their products are uniquely formulated using only plant extracts, essential oils, and other natural ingredients to keep men’s skin feeling healthy and fresh.
The Challenge: Poor Tracking And Integration, Falling Short Of Marketing Goals
Though Ballsy had a functioning Google Ads campaign, it was set up in a way that was not beneficial to their marketing and analytics goals. One of their primary problems was that conversions were being counted as double, which significantly skewed tracking information and did not allow them to optimize for improvement.
In addition, product subscriptions were not being tracked because of integration issues with the ReCharge recurring billing platform through Shopify. When a customer opted for a subscription purchase, they were taken to the ReCharge app and remained there throughout the checkout process. As a result, those subscription purchases were not tracked.
As an organization, Ballsy also had some specific goals related to digital marketing: They wanted to increase their ROAS (to at least 1.6X spend), scale their business to reach as many people as possible who may be interested in their products, and make sure they were telling the right story about their brand.
The Solution: A Google Ads Agency At The Top Of Their Game
As the premier Google Ads agency in the Phoenix area, Solutions 8 understands that Google Ads is the number one PPC advertising system available, and they focus solely on strategizing, managing, and optimizing Google Ads campaigns for their clients.
The Solutions 8 team began by performing a diagnostic deep dive and tackling the tracking issues Ballsy had been having. This included an examination of their eCommerce platform and the ReCharge app to determine why subscriptions were not being tracked.
Once Solutions 8 determined that the ReCharge app was preventing them from adding the necessary marketing tags (snippets of code that enable tracking), they were able to resolve the problem and focus on adding new outreach campaigns and continually optimizing keyword bids to increase ROAS.
The Solutions 8 team also put into place a full tracking system to ensure Ballsy’s digital marketing goals were being met. They continue to keep a close eye on metrics to determine what’s working and what isn’t, including which touchpoints are impacting visitor engagement and conversion rates. That way, they can implement changes immediately to optimize the overall campaign.
The Result: The Proof Is In The Numbers
Ballsy reached out to Solutions 8 in late summer of 2019. Once their initial issues had been resolved, they began to see results—especially during Black Friday and through the 2019 holiday season.
During that time, Ballsy saw roughly 88.5K clicks and 10K conversions. They spent $31.3K in ad spend and saw a conversion value of $561K. This amounts to a ROAS of 1,790.66%, meaning for every $1 invested they got $17.9 out.
Ballsy continues to increase their ROAS, thanks to strong branding a fully operational Google Ads campaign continually optimized for their needs by Solutions 8.
The Future: Continued Outreach and Increased Profitability
Going forward, Solutions 8 will continue to focus on outreach for Ballsy to get their products in front of even more potential customers through display campaigns, dynamic search campaigns, and further keyword-focused search campaigns. In addition, the Solutions 8 team is consistently looking into product promotion opportunities to increase profitability.
Pamela Sapio
