Better Tracking, Higher Feed Quality, and Consistent ROAS: How Lexington Luggage Found their Ideal Google Marketing Partner in Solutions 8
From the first phone call, the family-owned luggage and repair shop—a New York City fixture for over 40 years—knew they had found a Google Ads agency with the experience and expertise they were looking for to help them optimize their digital marketing strategy and significantly boost their return on ad spend (ROAS).
Before partnering with Solutions 8 in early 2019, Lexington Luggage had experienced several challenges with creating and managing their digital marketing campaign. Their primary issues were low feed quality and poor tracking, both of which resulted in wasted ad spend. Unlike other agencies they had contacted, Solutions 8 had the capabilities they needed to significantly improve their data feed quality and the Google Ads proficiency to oversee a thriving eCommerce campaign.
About Lexington Luggage
Lexington Luggage has been a family-run business for over 40 years. Established in 1978, they are the largest-volume dealer of discounted name-brand luggage and accessories in New York City. Known for their impeccable service and affordable prices, Lexington Luggage has earned a reputation as one of the most trusted luggage retailers in the city and online.
The Challenge: Tired Of Getting Lip Service From Other Agencies
At first, Lexington Luggage webmaster Lyle Saltzman tried to go it alone, but he quickly realized that managing a Google Ads campaign was a full-time job.
He reached out to several agencies and started to see a pattern of red flags: companies making promises they couldn’t keep, account managers who didn’t return his calls, and a campaign left on autopilot while he was in the dark about what was going on.
Then, he contacted the Solutions 8 team, who Saltzman says immediately instilled confidence in their abilities. Not only did they agree to work within Lexington’s existing budget, but they were able to quickly identify and address the issues the company had been having and present viable solutions.
The Solution: A An Agency That Offered What No One Else Could
A certified Google Partner, Solutions 8 is the premier PPC agency in the greater Phoenix area. Focused solely on helping clients achieve Google Ads success, they have developed a proven process for building, launching, and managing paid ad campaigns.
Solutions 8 began by fixing the conversion tracking problem Lexington Luggage had been having in order to determine where the revenue was coming from and where it wasn’t. This allowed them to significantly reduce the company’s monthly ad spend and increase their ROAS. Initially, Lexington Luggage had a 400% ROAS goal; with Solutions 8 managing their Google Ads, they have seen a consistent 1,000% ROAS.
Next, Solutions 8 gave Lexington Luggage the capability to run sales and promotions at a moment’s notice—something no other agency had been able to offer. This eliminated the hassle of rebuilding ads and resubmitting feeds for Google approval, which in turn enabled Lexington to keep pace with their online competitors and increase their overall revenue.
Throughout the process, the Solutions 8 team maintained constant communication with Lexington Luggage, explaining each step in detail and quickly addressing any questions the company had. In short, they were able to provide the transparency and accountability Lexington Luggage had been looking for, while at the same time fixing their Google Ads issues and improving their overall campaign performance.
The Future: Consistent ROAS, Sustained Long-Term Growth
Going forward, Solutions 8 will continue to focus on optimizing campaign performance and maintaining a consistent ROAS for Lexington Luggage. With improved tracking, better feed quality, and increased capability, the company is positioned for continued success and long-term growth.
Pamela is the Senior Content Writer at Solutions 8. When she’s not writing, you can find her hiking in the woods with her dogs. She is currently on a quest to visit every national park in the United States.