Operating from within the United States, Nutriganix is driven by an unwavering commitment to providing safe and cost-effective herbal supplements that cater to global consumers. They offer three products through their website: an immune support supplement, a brain and memory support supplement, and a calming supplement designed to help people with essential tremors. Nutriganix seamlessly blends research, innovation, and nature’s bounty to address a spectrum of wellness needs.
Case Study Metrics
Date Range: May – August 2022
Total Ad Spend
Total Generated Revenue
Media Efficiency Ratio (MER)
The Challenge
After being acquired by a new business owner, Nutriganix decided to kickstart their marketing with Google Ads. However, they faced a couple of challenges:
- The client was unable to run Shopping Ads because of GMC integration feed issues with their CMS (UltraCart). This eventually led to missing a huge chunk of their target audience.
- Their conversion tracking was not set up properly.
After being acquired by a new business owner, Nutriganix decided to kickstart their marketing with Google Ads. However, they faced a couple of challenges:
- The client was unable to run Shopping Ads because of GMC integration feed issues with their CMS (UltraCart). This eventually led to missing a huge chunk of their target audience.
- Their conversion tracking was not set up properly.
The Solution
To address these challenges, the Solutions 8 team engaged in weekly client meetings, conducted daily evaluations of campaigns and products, and continuously tested new campaigns and audience signals within the Performance Max campaigns that we launched. We provided several solutions that helped solve these problems, including:
- Rectified conversion tracking issues to ensure accurate performance monitoring.
- Successfully integrated their GMC feed with UltraCart.
- Realigned the client’s goals to be more realistic based on their subscription-based business model and data analysis (LTV: $150, AOV: $45, Repeat Customer Rate: 65%).
- Executed the launch of the PMax campaign while continuously experimenting with various audience signals to achieve their goals.
The Results
After working with Solutions 8, the client was able to grow consistently. In just 4 months, the company spent $31,386.01 and generated $145,556.27.
Author
Anna Rose Thomas
Anna is the visionary content writer extraordinaire at Solutions 8, a true artist of words. With a self-taught mastery of canvas, she weaves vibrant tales that pulse with life, injecting her imagination into every stroke. Driven by an insatiable wanderlust, Anna fearlessly embarks on soul-stirring solo escapades, her camera an extension of her soul. Through this lens, she captures the raw, unfiltered beauty of the world, distilling it into captivating imagery. Her passion for art, travel, and the enchantment of storytelling is unrivaled, making her the ultimate purveyor of spellbinding narratives.
Liz Moorehead
