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From the first phone call, the family-owned luggage and repair shop—a New York City fixture for over 40 years—knew they had found a Google Ads agency with the experience and expertise they were looking for to help them optimize their digital marketing strategy and significantly boost their return on ad spend (ROAS).

Executive Summary

Before partnering with Solutions 8 in early 2019, Lexington Luggage had experienced several challenges with creating and managing their digital marketing campaign. Their primary issues were low feed quality and poor tracking, both of which resulted in wasted ad spend. Unlike other agencies they had contacted, Solutions 8 had the capabilities they needed to significantly improve their data feed quality and the Google Ads proficiency to oversee a thriving eCommerce campaign.

Lyle Saltzman, Webmaster

Lexington Luggage

“Right from the start, it was clear Solutions 8 was looking at the big picture. They were able to take what we needed to do and make it fit what they do, not the other way around.”

About Lexington Luggage

Lexington Luggage has been a family-run business for over 40 years. Established in 1978, they are the largest-volume dealer of discounted name-brand luggage and accessories in New York City. Known for their impeccable service and affordable prices, Lexington Luggage has earned a reputation as one of the most trusted luggage retailers in the city and online.

The Challenge: Tired Of Getting Lip Service From Other Agencies

At first, Lexington Luggage webmaster Lyle Saltzman tried to go it alone, but he quickly realized that managing a Google Ads campaign was a full-time job.

He reached out to several agencies and started to see a pattern of red flags: companies making promises they couldn’t keep, account managers who didn’t return his calls, and a campaign left on autopilot while he was in the dark about what was going on.

Then, he contacted the Solutions 8 team, who Saltzman says immediately instilled confidence in their abilities. Not only did they agree to work within Lexington’s existing budget, but they were able to quickly identify and address the issues the company had been having and present viable solutions.

The Solution: A An Agency That Offered What No One Else Could

A certified Google Partner, Solutions 8 is the premier PPC agency in the greater Phoenix area. Focused solely on helping clients achieve Google Ads success, they have developed a proven process for building, launching, and managing paid ad campaigns.

Solutions 8 began by fixing the conversion tracking problem Lexington Luggage had been having in order to determine where the revenue was coming from and where it wasn’t. This allowed them to significantly reduce the company’s monthly ad spend and increase their ROAS. Initially, Lexington Luggage had a 400% ROAS goal; with Solutions 8 managing their Google Ads, they have seen a consistent 1,000% ROAS.

Lyle Saltzman, Webmaster

Lexington Luggage

“We saw an instant bump in ROAS after switching to Solutions 8. We saw it increase again in the month after that, and again in the month after that. So far they’ve been the best agency we’ve ever used. ”

Next, Solutions 8 gave Lexington Luggage the capability to run sales and promotions at a moment’s notice—something no other agency had been able to offer. This eliminated the hassle of rebuilding ads and resubmitting feeds for Google approval, which in turn enabled Lexington to keep pace with their online competitors and increase their overall revenue.

Throughout the process, the Solutions 8 team maintained constant communication with Lexington Luggage, explaining each step in detail and quickly addressing any questions the company had. In short, they were able to provide the transparency and accountability Lexington Luggage had been looking for, while at the same time fixing their Google Ads issues and improving their overall campaign performance.

Lyle Saltzman, Webmaster

Lexington Luggage

“Their response time is phenomenal. Their explanations are phenomenal … and that, I found, is very, very rare when it comes to marketing agencies.”

 

The Future: Consistent ROAS, Sustained Long-Term Growth

Going forward, Solutions 8 will continue to focus on optimizing campaign performance and maintaining a consistent ROAS for Lexington Luggage. With improved tracking, better feed quality, and increased capability, the company is positioned for continued success and long-term growth.

Solutions 8 was hired by this specialty clothing retailer to assist with the launch of their new brand. Within two and a half weeks of launching the campaign, the Solutions 8 team had surpassed the client’s break-even goal of 300% ROAS. Within a month, they were at over 10,000% ROAS for all campaigns.

Specialty Clothing

Case Study Metrics​

1194

ROAS (All Campaigns)

335

ROAS (Smart Shopping)

This apparel client has been in business for over 30 years and sells specialty jackets. They partnered with Solutions 8 to expand their reach and increase their return on ad spend. From April 1, 2020 through May 31, 2020, they earned more than 9 times what they spent for Smart Shopping and over 16 times what they spent for all campaigns.

Specialty Jackets

Case Study Metrics​

1675

ROAS (All Campaigns)

983

ROAS (Smart Shopping)

This client manufactures and sells high-quality, locally sourced consumables and bath products. Since partnering with Solutions in October of 2019, they have seen consistently high performance with Google Ads and Smart Shopping while achieving a clearer picture of their overall profit. In less than a year, their Google Ads campaign became one of the highest-performing campaigns in Solutions 8 history, with a consistently rising ROAS. The numbers below represent the two-month period between May 1, 2020 and June 30, 2020, during which time they achieved a 576% ROAS in Smart Shopping and 665% ROAS for all campaigns.

Consumables

Case Study Metrics​

665

ROAS (All Campaigns)

576

ROAS (Smart Shopping)

 This client sells specialty hats, sunglasses, and apparel. Their return on ad spend may seem comparatively low at 227%, but in looking at their Top Conversion Paths report it becomes clear that the majority of conversions began (i.e., received their first click) with Smart Shopping and ended (last click) with Return Search, resulting in a 3,200% ROAS for Return Search. This tells us that, despite the fact that the last click attribution model assigned the conversions to Return Search, it was Smart Shopping that initially secured those conversions.

Specialty Clothing (Hats)

Case Study Metrics​

462

ROAS (All Campaigns)

227

ROAS (Smart Shopping)

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