If you’re going to run Google Ads, it’s critically important to understand one key thing:

It’s You vs. Google.

Google is NOT on your side. Their trainings, tutorials, recommendations and (especially) their reps can’t be trusted.

This is not to say that Google is evil or even that Google is trying to steal from you. They’re just doing what any good business would do: trying to maximize their profits. And YOU just happen to be their biggest profit center.

So, what do you do? You can’t ignore the single biggest and best marketing network in the world.

That’s why we wrote this book. After helping thousands of people and managing hundreds of millions of dollars in ad spend, we’ve been able to piece together what works, what doesn’t, and (most importantly) why.

Google Ads is the #1 advertising network on the planet. It is also massive and evolving at the speed of light.

Whether you are an established agency owner or new to digital marketing altogether, this book will give you the tools to fight and win your own personal advertising battle.

In other words, you absolutely want to read this book before setting up your next Google Ads campaign.

You vs. Google begins with the basics of pay-per-click (PPC) advertising and the Google Network before taking a deep dive into the Google Ads platform and how it can impact your business. Using step-by-step tutorials, helpful checklists, and real-life examples, this book will guide you through what to do—and what not to do—to build and manage high-performing campaigns.

You vs. Google also includes an extensive section of best practices, FAQs, and how-tos to help you navigate Google Ads like a pro—along with access to a comprehensive resource library that is updated regularly to help you keep pace with every light-speed modification.