Google Merchant Center (GMC) Feed Management
Expert GMC Feed Management
A robust and accurate product feed can go a long way toward improving the quality of your ads and ensuring they attract the right customers to your business. Our highly skilled team can help with all aspects of GMC feed management to ensure eCommerce success.
Why is Product Feed Management Important?
For eCommerce businesses, your product feed will make or break your Google Ads campaign. As prices change, items sell out, and new styles are introduced, maintaining an optimized product feed will directly impact how well your campaign performs.
This involves making sure all product titles, images, and descriptions (including information about pricing and availability) contain accurate and detailed data, as well as relevant keywords and phrases that will significantly increase the chance of your products being seen by your target audience.
More views from the right people leads to more clicks, and a better overall conversion rate. And, if managed correctly, your product feed will help you save money by reducing unnecessary ad spend due to irrelevant clicks.
A poorly managed product feed, on the other hand, can lead to lower click-through rates (CTRs), fewer conversions, and a loss in revenue.
Why leave your business open to risk?
Solutions 8 Google Ads GMC Feed Management Services Help Your Business:
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Optimizing product titles to rank better in Shopping ads
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Identifying, troubleshooting, and resolving product feed issues
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Utilizing third-party feed management tools to update product feeds
Solutions 8 Offers an Extensive Portfolio of GMC Feed Management Services.
Google Shopping dominates the current eCommerce market, and Google Shopping Ads deliver a 600% increase in CTR compared with standard text ads. (ZipDo, 2023)
eCommerce businesses running Google Ads Shopping campaigns or Performance Max campaigns upload product feed data to the Google Merchant Center, where it can then be used to generate ads that will ultimately be seen by potential customers.
But, like most things Google…
Managing a GMC account can be challenging at best, downright intimidating at worst.
Understanding how to optimize product titles for maximum performance, analyze and fix issues, and deal with confusing suspensions and violations—all of these things can start to feel overwhelming when you have the day-to-day operations of your business to worry about.
We can help.
- Product title optimization. This includes restructuring product titles to add more details (e.g., material, product type, color, size) so that they can rank better in Shopping ads.
- Help with disapproved product errors. We are well-versed in troubleshooting errors to fix disapproved products.
- Supplemental feeds. Use of supplemental feeds and/or feed rules to update product data.
- Issue identification and resolution. Our team can quickly and efficiently analyze and fix any issues related to your product feed.
- Third-party tool implementation. We can help you integrate and use third-party feed management tools such as DataFeedWatch and Simprosys to update your product feeds.
- Shipping & tax issue resolution. Fix issues related to inconsistent values of shipping and tax between your product feed and website.
- And more!
Meet YOUR Dream Team
Every member of the Solutions 8 team is fully invested in helping our clients grow and thrive. We take a genuine interest in your success, and our expert client managers, account managers, strategists, and specialists manage every aspect of your digital marketing campaigns. Communication is always prompt and clear, and issues are identified and resolved in a timely manner.
