Let’s say you want to find a new recipe for dinner tonight, so you go to your favorite cooking website for some inspiration. Chances are, somewhere around the border of the page, you’ll see a display ad. These websites that allow advertisements to take up space on their pages are paid for each click or impression, and the advertiser is able to target their audience. The ads are usually an image (see: “display”) like this: This is a good way to think of display ads: These websites are the landlords. Google is the realtor. The advertisers are the tenants. Video Campaigns

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