Archive of month: September 2017

5 Reasons to Incorporate Google Trends into Your Content Creation Process

  Why You Should Be Using Google Trends to Build Better Content Google has been a trailblazer from the beginning, turning the traditional search engine on its head with rankings that focus on relevant content as opposed to the number of times a search term appears on a page. That’s a good thing because it […]

Email Marketing Metrics: What You Should Be Tracking and Why

Do you dare google it? Your fingers twitch before you type it. Who knows what can of proverbial worms this will crack open? “What metrics should my business track?” And—GAK!—there it is, exactly what you were dreading: a dizzying array of opinions from marketing gurus, E-commerce sites and…hey wait…did a precocious 7th grader write this […]

What Is Conversion Optimization

Do More with Less: The Value of Conversion Rate Optimization A website is a website is a website. Right? Not necessarily. While anyone these days can create a website, the tricky part is getting it to perform the way you want it to. That is to say, when visitors drop by, they do the thing […]
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