Archive of month: March 2018

Conversion Rate Optimization: The Art and Science of Gaining Loyal Customers

Conversion Rate Optimization: The Art and Science of Gaining Loyal Customers One of the biggest challenges facing any business today is getting people to visit your website. How do you get them there? Can they easily find you in an online search? Once people do find your website, an even bigger challenge is getting them […]

Patience, You Must Have. Get Better with Time, Your PPC Campaign Will.

No Jedi ever became a master overnight. Likewise, not every pay-per-click (PPC) marketing campaign is going to show its full potential right out of the gate. Yes, there will be immediate successes resulting from your quick rise to the top of the search page. (I’ll cover these in just a sec.) However, it could take […]

Why Your Business Needs a Keyword Strategy, Now!

Why Your Business Needs a Keyword Strategy, Now! Developing a keyword strategy to promote your business online is as essential as wearing a bathing suit to the beach. I mean, you wouldn’t pack a cooler full of snacks and refreshing, cold beverages, plus a beach bag with towels and sunscreen, a wide-brimmed hat, a boogie […]
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