If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns. Smart Shopping, as the name suggests, is pretty darn smart. It uses a learning algorithm to determine what type of people buy your products. Then, it searches the Internet for users that fit the profile—and places your ads in front of them. […]
Arizona Pain Treatment Centers (AZPTC) Marketing Director Calee Williams was tired of getting lip service from marketing agencies that promised the world but failed to deliver results once the check had been cashed.
Perhaps Yoda said it best: “Patience, you must have.” Sure, he was referring to Jedi training and not paid ad campaigns, but hear us out. This blog is for anyone who has ever taken a look at their Google Ads campaign numbers and thought, “Hey, last week looked good. Why not this week? Why is […]
When it comes to finding your way around the Google Ads dashboard, with all its buttons and menus and options, do you sometimes feel like that meme of the dog with its head tilted to the side in confusion? We hear you. Managing a Google Ads campaign is a complex task, and if you’re […]