Archive of month: September 2020

Accessories Manufacturer

This client sells wallets, bags, belts, and accessories handmade from specialty materials. Considered a "niche" retail business, their Smart Shopping campaign performed extremely well in just a three-month time period, resulting in 625% ROAS. They also saw a 1,113% ROAS for all campaigns.

Food Processing Equipment

This client offers specialty food processing equipment and accessories. From March 1, 2020 through May 31, 2020—in just three short months—they saw an astounding 1,554% ROAS in Smart Shopping and 3,174% ROAS for all campaigns.

Personal Care Products

This client sells high-quality personal care products for men. Soon after partnering with Solutions 8 and the launch of their Google Ads Smart Shopping campaign, they saw a considerable increase in ROAS as well as overall profitability. From December 1, 2019 through February 29, 2020, the client earned $90,036.18 more by spending $259 less. In just three months, they earned 15 times what they spent on Smart Shopping and 37 times what they spent on all campaigns.

Online Shoe Retailer

In business for more than 30 years, this client offers high-quality, affordable footwear and accessories. Since Solutions 8 launched their Smart Shopping campaign, they have seen a 687% ROAS in Smart Shopping alone and a 916% ROAS for all campaigns. And, because of the conversion lift that happens as the result of Smart Shopping, they also saw a 2,100% ROAS in their brand campaign.

Medical Device Distributor

This client is a family-owned business that provides innovative medical devices and supplies at affordable prices. When comparing the data from October 30, 2018 through February 28, 2019 (before Solutions 8 launched their Google Smart Shopping campaign) to the period of time between March 1, 2019 and June 30, 2019 (after the launch of Smart Shopping), we see a 1,150% increase in ROAS as well as a significant increase in brand awareness.

5 Key Advantages to Bidding on Brand Keywords (And Yes, You Should Be)

Got five minutes? Good. This is going to be a quick and dirty explanation about why you should absolutely, definitely, always be bidding on brand keywords as part of your Google Ads strategy. Brand keywords, also called branded keywords or brand terms, are keywords (or phrases) that contain your company name—for example “Ralph Lauren” or […]
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