This client sells wallets, bags, belts, and accessories handmade from specialty materials. Considered a "niche" retail business, their Smart Shopping campaign performed extremely well in just a three-month time period, resulting in 625% ROAS. They also saw a 1,113% ROAS for all campaigns.
This client offers specialty food processing equipment and accessories. From March 1, 2020 through May 31, 2020—in just three short months—they saw an astounding 1,554% ROAS in Smart Shopping and 3,174% ROAS for all campaigns.
This client sells high-quality personal care products for men. Soon after partnering with Solutions 8 and the launch of their Google Ads Smart Shopping campaign, they saw a considerable increase in ROAS as well as overall profitability. From December 1, 2019 through February 29, 2020, the client earned $90,036.18 more by spending $259 less. In just three months, they earned 15 times what they spent on Smart Shopping and 37 times what they spent on all campaigns.
In business for more than 30 years, this client offers high-quality, affordable footwear and accessories. Since Solutions 8 launched their Smart Shopping campaign, they have seen a 687% ROAS in Smart Shopping alone and a 916% ROAS for all campaigns. And, because of the conversion lift that happens as the result of Smart Shopping, they also saw a 2,100% ROAS in their brand campaign.
This client is a family-owned business that provides innovative medical devices and supplies at affordable prices. When comparing the data from October 30, 2018 through February 28, 2019 (before Solutions 8 launched their Google Smart Shopping campaign) to the period of time between March 1, 2019 and June 30, 2019 (after the launch of Smart Shopping), we see a 1,150% increase in ROAS as well as a significant increase in brand awareness.
Smart Shopping Best Practices: How to Get it Right and Maximize ROAS Goals with Every Campaign, Every Time
I’ve said it before and I’ll say it again: Smart Shopping is the single-greatest advertising mechanism that Google has given eCommerce merchants in the history of advertising.(That is, if you know how to do it right.) A lot of agencies, and even some top industry thought leaders, will tell you that Smart Shopping doesn’t work, […]
Got five minutes? Good. This is going to be a quick and dirty explanation about why you should absolutely, definitely, always be bidding on brand keywords as part of your Google Ads strategy. Brand keywords, also called branded keywords or brand terms, are keywords (or phrases) that contain your company name—for example “Ralph Lauren” or […]
Hey, brick and mortar business owners! It’s time to talk about Google Ads. I know what you’re thinking: Is Google Ads really necessary if I don’t sell products or services online? As it turns out, Google Ads can seriously benefit brick and mortar businesses. The key is to use and measure local actions like a […]
Shopify and Google Ads: What Do These Numbers Mean? (Plus a Massive Tip on Reducing Cart Abandonment)
Recently in our Solutions 8 Google Ads video series, our dynamic duo Kasim and John talked about Shopify and Google Ads. Specifically, there’s been a new development in Shopify that lets you link your Google Ads account to your Shopify store. Sounds great, right? But here’s the thing: If you set it up incorrectly from […]