Amazon Ads
Thriving with Amazon Ads
Amazon is the largest eCommerce platform in the world, and the number of businesses using its online advertising platform is growing at a rapid pace. Trust us, you don’t want to get left behind.
Why Advertise With Amazon Ads?
Like Google Ads, Amazon Ads is a pay-per-click advertising platform that allows businesses to increase brand awareness, engage with audiences, and drive revenue with paid ads while leveraging the massive reach and trusted shopping environment of the popular online retailer.
Love it or hate it, Amazon boasts a whopping 37.6% of the eCommerce market share in the United States, far surpassing prominent online retailers like Walmart, Apple, and eBay. (Statista, November 2023)
Businesses who use Amazon Ads benefit from getting their ads in front of users who are already in a shopping mindset and are more likely to buy. Further, because ad placements are highly visible, they allow brands to stand out from competitors and capture key conversions.
Solutions 8 Amazon Ads Services Help Your Business:
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Successfully integrate Amazon Ads into your PPC strategy
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Increase visibility for your products to capture more online sales
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Choose from a wide range of ad options based on goals and budget
Amazon Ads Services From Solutions 8
While the benefits of using Amazon Ads are many, finding the time to explore the platform, build and manage campaigns, and correctly apply different tools and strategies to optimize performance can be a challenge for small business owners already occupied with the daily tasks of running a business.
Solutions 8 delivers a full scope of services to help you create and manage high-performing Amazon Ads campaigns that drive growth.
Let's Talk About Your Amazon Needs
Schedule a call with us to discuss your marketing goals and how to achieve them! The call is completely free and you don’t have to commit to anything!
What Sets Us Apart?
By focusing on two key metrics—media efficiency ratio (MER) and total advertising cost of sales (TACoS)—we will help you evaluate your entire Amazon selling program, including organic sales due to boosted ad rank, often missed by many advertisers.
Our team will coordinate advertising campaigns between Amazon, Facebook, and Google Ads to send quality traffic to your listing from both on and off Amazon and help track conversions and minimize advertising overlap.
We will build an Amazon Ads account structure that takes advantage of all campaign types and makes use of ad formats (including video) that few of your competitors are using.
Ad Products (Campaign Types):
- Sponsored Products: CPC ads that promote individual product listings on Amazon to improve visibility
- Sponsored Brands (formerly Headline Search Ads): CPC ads that showcase brand & product portfolio
- Sponsored Display: CPS/vCPM ads that appear on and off Amazon to drive awareness and consideration
- Video Ads: Streaming TV and online video ads that spotlight your brand
In addition to helping you gather reviews and build high-converting Amazon pages, Solutions 8 will help you fine-tune your product titles and descriptions to optimize visibility in Amazon search results. Our Amazon Ads team can also help set up automated review requests sent to customers after each order.
Solutions 8 saves you countless hours that would otherwise be spent on bid optimization and target expansion.
Many Amazon advertising accounts have thousands of targets, each requiring regular optimization. We perform hundreds of optimization actions every week to ensure you maximize your opportunities to make a sale.
Our Amazon Ads team ensures you are primed to scale by regularly combs through search terms and matched target reports to discover new targets to add to your campaigns.
Meet YOUR Dream Team
Every member of the Solutions 8 team is fully invested in helping our clients grow and thrive. We take a genuine interest in your success, and our expert client managers, account managers, strategists, and specialists manage every aspect of your digital marketing campaigns. Communication is always prompt and clear, and issues are identified and resolved in a timely manner.
