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All posts of Bryan Caranto

FLoC: Google’s New Privacy Initiative And How It Impacts Advertisers

People don’t like websites tracking what they do. But websites (like Google) need to track users to get paid by advertisers. With privacy policies like the GDPR and their warning to advertising platforms, Google has to choose: Advertisers or users? The answer: FLoC—a new way of tracking users while maintaining a “privacy-first” future for web […]