How All Season Windows Significantly Reduced its Cost Per Conversion and Increased Leads
All Season Windows is one of the premier window and door manufacturers in the nation. It offers windows, siding, and roofing products from several manufacturers, using the most advanced technologies and premium-grade materials.
It is also the only disadvantaged business enterprise (DBE), minority-owned business enterprise (MBE), and emerging small business (ESB) that is recognized as a 5-star trade ally of the Energy Trust of Oregon.
In this case study, we’ll show you how we generated more leads while decreasing the client’s cost per conversion without spending more budget.
Case Study Metrics:
Date Range: July 1, 2022 – August 31, 2022
Ad Spend: $40,111.24
Increase in Conversions: +19.35%
Average Cost per Lead (CPL): $271.02
Conv. Rate: +8.89%
Phone Calls: +43.75%
Return on Ad Spend (ROAS): 16,503%
Case Study Metrics:
- Date Range: July 1, 2022 – August 31, 2021
- Phone Calls: +43.75%
- Total ad spend: $40,111.24
- Avg. cost per lead: $271.02
- Increase in Conversions: +19.35%
- Conversion Rate: +8.89%
- Return on Ad Spend (ROAS): 16,503%
Case Study Metrics:
Date Range: July 1, 2022 – August 31, 2022
Ad Spend: $40,111.24
Increase in Conversions: +19.35%
Average Cost per Lead (CPL): $271.02
Conv. Rate: +8.89%
Phone Calls: +43.75%
Return on Ad Spend (ROAS): 16,503%
The Challenge
Before partnering with Solutions 8, All Season Windows was having problems identifying and increasing qualified leads, controlling the CPL, and reaching the monthly spend goal.
- They were getting low-quality leads and insufficient calls from their marketing campaigns.
- They wanted to control their CPL by continuously reaching the monthly spend goal.
- Their roofing service was generating low CPL leads and very little revenue.
- They wanted to pause their campaign. However, doing so would affect their account’s overall CPL.
The Solution
Aside from using a scoring method and implementing strategies, Solutions 8 provided more clarity on how we could reduce their cost per conversion (CPC) and better allocate their ad budget to campaigns that helped move the needle and increase leads.
- We implemented market and competitor research and listed the best keywords to target.
- We paused non-performing campaigns and launched new campaigns and ad groups.
- Using broadomation (a strategy that works well with well-established industries with a high amount of inbound traffic), we found the best converting keywords and increased the number of calls received per month.
The Results
In less than two months, Solutions decreased the client's CPC and generated more leads while spending the same amount of budget.
- The client closed around 20 jobs and generated approximately $350K in August, with about 40% avg. profit margin.
- The amount of incoming calls has increased by 43.75%, which brought about a need to add another salesperson to their team.
- Their cost increased by 8% but overall conversions grew by 19.35%.
Legend:
Solid lines = Solutions 8 campaigns
Dotted lines = Previous performance
Red = Conversions
Blue = Cost
