Arizona Pain Treatment Centers (AZPTC) Marketing Director Calee Williams was tired of getting lip service from marketing agencies that promised the world but failed to deliver results once the check had been cashed. In Solutions 8, she found an agency with the experience and expertise to follow through on their promises, but more than that, she found a partner willing to work with her on equal ground to ensure her ad spend dollars were being put to good use and her marketing goals were being met.
Executive Summary
As the Director of Marketing for three highly successful pain treatment centers, Calee Williams needed a Google Ads agency that could not only keep pace with her high expectations but was also committed to learning and understanding the specialized market of chronic pain treatment. On top of that, she wanted more than an agency for hire; she wanted a partner with whom she could work side by side to manage and optimize her campaigns. Calee found the ideal partner in Solutions 8.
About Arizona Pain Treatment Centers
Arizona Pain Treatment Centers (which includes Minimally Invasive Spine and Modern Spine Medicine) has been serving the greater Phoenix area since 1997, helping people relieve the burden of neck and back pain, arm and shoulder pain, leg and knee pain, and more. They specialize in minimally invasive and non-surgical pain procedures, including epidural steroid injections, nerve blocks and ablations, joint injection, and EMG/NCV studies.
The Challenge: Multiple Active Campaigns Requiring Continuous Attention
First and foremost, AZPTC needed a Google Ads agency with the knowledge and experience required to manage multiple high-level campaigns. Marketing Director Calee Williams was willing to invest in the right partner, but she wanted assurance that AZPTC would be getting the most value for their dollar.
Calee was looking for a Google Ads agency that provided complete transparency; she wanted to know exactly where the money was going and how her campaigns were performing. She also needed the capability to make changes at “lightning-fast” speed.
On the flip side, Calee needed an agency she could rely on to manage the day-to-day details of each campaign so that she could focus on the broader demands of her job.
Solutions 8 was uniquely qualified for the task.
The Solution: An Agency That Works Like a Partner
Because they focus exclusively on pay-per-click (PPC) advertising, the Solutions 8 team understands the complexities of the Google Ads platform and has developed a proven process for continually optimizing client campaigns to produce high-value leads and maximize return on ad spend (ROAS).
Solutions 8 began with a thorough onboarding process, which allowed them to fully understand AZPTC’s marketing goals, and from there they worked with Calee to meet and ultimately exceed those goals.
Overseeing the paid advertising for a multi-practice business can be challenging, but working with Solutions 8 allowed Calee to offset some of the burden while still being able to stay “hands on.” She had the capability to make campaign adjustments quickly, but when she needed to step back she felt confident the Solutions 8 team was working diligently behind the scenes to get her the most value for her dollar. Their ongoing consultation and feedback guaranteed that any potential issues would be addressed and resolved.
Overall, Solutions 8 provided the personalized, small-business attention Calee was looking for, combined with the proficiency and drive of a larger agency.
The Future: Campaign Optimization, Continued Growth, and Simplified Communication
Going forward, Solutions 8 will continue to work with Calee to optimize AZPTC’s campaigns and maximize the company’s ROAS. This includes staying ahead of changes to the Google Ads platform and exploring additional ad spend opportunities to ensure AZPTC is positioned for long-term growth and scalability.
Pamela Sapio
