This client offers a unique cable railing system designed for decks, patios, and stairs. This innovative cable railing system prioritizes achieving the cleanest possible profile. It accomplishes this by utilizing high-grade components and a patented technology that allows discreet cable attachment within the posts. This hidden design element creates an unobstructed view, enhancing the overall aesthetic.
Furthermore, the system boasts user-friendly features catering to professional installers and DIY enthusiasts. Interchangeable components offer flexibility for straight and angled runs, streamlining the installation process. This ensures a smooth and efficient installation experience regardless of the installer’s background.
In this case study, we will show you how Solutions 8 supercharged leads and sales with Google Ads.
Case Study Metrics
Date Range: 17th May 2023–31st Oct 2023
Geographic Location Of The Company: United States
Total Ad Spend
Total Generated Revenue
Media Efficiency Ratio (MER)
Google Ads Attributed Revenue
Average Order Value (AOV)
Average Cost per Lead
Quality Leads Acquired
Increase in Conversions
Decrease in CPC
The Challenge
In this section, we will delve into the challenges faced by the client specializing in innovative cable railing systems. We will explore how limited in-house resources created a bottleneck for growth, specifically hindering their ability to leverage Google Ads to its full potential. But this wasn’t the only hurdle they faced. We will uncover the additional roadblocks that prevented them from achieving their full potential in the online advertising space.
- Limited In-House Expertise: The client successfully managed Google Ads campaigns but lacked the time and resources to scale due to a talent gap.
- Growth Opportunity Roadblock: The client recognized the potential for scaling with Google Ads, but internal limitations prevented them from achieving this.
- Budgetary Constraints: The client’s limited budget restricted them to running only a few campaigns, hindering their ability to scale further.
The Solution
In this section, we will explore the solutions we implemented to overcome our client’s challenges. Solutions 8’s expert YouTube content established trust and confidence, leading the client to outsource Google Ads management.
We will delve into the strategies used to streamline their Google Ads campaigns, optimize their budgets, and ultimately unlock success through a data-driven approach.
- Comprehensive Audit: Conducted a thorough analysis to identify strengths, weaknesses, and optimization opportunities within existing Google Ads campaigns
- Strategic Segmentation: Segmented keywords by theme and merged redundancies into focused campaigns; this eliminated overlap and allowed for tailored budget allocation based on service type
- Goal-Oriented Campaign Structure: Search and Performance Max (PMax) campaigns were segmented by objective (leads vs. sales). Product targeting was excluded in lead campaigns to focus on generating inquiries. This facilitated the implementation of appropriate target cost-per-acquisition (tCPA) for lead generation and target return on ad spend (tROAS) for sales campaigns.
- Enhanced PMax Targeting: Multiple asset groups were created within PMax campaigns. Keyword targeting was aligned with specific audiences, and relevant products were assigned to each group to increase campaign effectiveness.
- Ongoing Collaboration: Maintained consistent communication with the client through weekly meetings
- Data-Driven Optimization: Regularly reviewed backend performance metrics to ensure alignment between campaign spend and overall marketing goals
The Results
Now, let us talk about results. Solutions 8 was able to cultivate explosive growth fueled by Google Ads optimization. Buckle up, because this section is packed with numbers that don’t lie, showcasing the transformative power of a data-driven Google Ads strategy.
- Significant Account Growth: Increased client’s Google Ads account by 35.53% compared to last year
- Conversion Surge: Achieved a remarkable 220% increase in conversions
- Lead Generation Boost: Average lead flow skyrocketed from 152 to 1,184.
- Optimized Purchase Campaigns: Streamlined campaigns resulted in a significant rise in Google Ads-driven purchases.
- Cost-Efficiency Improvement: Reduced cost per conversion by 60.47%, bringing it down from $349.95 to $138.33
Anna Rose Thomas
