How Four Leaf Rover Increased Their Revenue by 4.5X and Reduced Their CPC by 32%
Four Leaf Rover is a pet supplement manufacturer and distributor that supports organic farmers and uses clean labels and packaging to ensure a healthy tomorrow for all the creatures on the planet.
They are one of the most well-known brands in this industry and pride themselves on providing organic, healthy products that are free of harmful and synthetic ingredients for our furry friends.
In this case study, we’ll talk about how we managed to increase their product sales, reduce their cost per conversion (CPC), and grow their revenue month over month.
Case Study Metrics:
Date Range: July 1, 2022 – August 31, 2022
Ad Spend: $40,111.24
Increase in Conversions: +19.35%
Average Cost per Lead (CPL): $271.02
Conv. Rate: +8.89%
Phone Calls: +43.75%
Return on Ad Spend (ROAS): 16,503%
Case Study Metrics:
- Date Range: July 1, 2022 – August 31, 2021
- Phone Calls: +43.75%
- Total ad spend: $40,111.24
- Avg. cost per lead: $271.02
- Increase in Conversions: +19.35%
- Conversion Rate: +8.89%
- Return on Ad Spend (ROAS): 16,503%
Case Study Metrics:
Date Range: April 2021 – October 2022
Ad Spend: $32K (September 2022)
Increase in Revenue: 450%
Decrease in CPC: 32%
Increase in Return on Ad Spend (ROAS): 153%
The Challenge
The client had a lot of success with Facebook ads previously, but with the iOS changes, they needed help with Google Ads to scale their business.
The Solution
We had our team of strategists and specialists build a solid campaign strategy and closely monitor, track, and optimize the accounts.
- Provided insights on how to increase their product sales, reduce their cost per conversion, and grow their revenue every month.
- Carefully selected campaign types that had higher chances of yielding results and moving the needle such as shopping campaigns, dynamic remarketing campaigns, and brand campaigns.
- Set up conversion tracking properly to allow the algorithm to learn faster.
The Results
Considering month 1 (April 2021) vs. last month (October 2022), we were able to increase their ad spend, increase their revenue, maintain a healthy return on ad spend (ROAS), and lower the cost per conversion month over month.
- We delivered a 4.5X increase in revenue and a 153% increase in ROAS.
- Their average monthly transaction increased by 225%, from 349 to 787.
- Their cost per conversion decreased by 32%, from $35.60 to $23.86.
Legend:
Solid lines = Solutions 8 campaigns
Dotted lines = Previous performance
Red = Conversions
Blue = Cost
