Scaling Campaigns Drive 165% Increase in Sales and 31% Improvement in ROAS for Medical-Grade Skincare Company
This leading medical-grade skincare company offers a comprehensive range of products, including moisturizers, sunscreens, serums, cleansers, toners, masks, and body care solutions. They also have targeted lines for anti-aging, acne, dryness, hyperpigmentation, and redness. Some of their most popular offerings include a universal tinted moisturizer with SPF 46, an HPR eye cream, a needle-less serum, brightening eye masks, and a best-sellers bundle.
This case study explains how Solutions 8 used targeted Google Ads strategies to unlock explosive growth for this leading medical-grade skincare brand.
Case Study Metrics:
Date Range: July 1, 2022 – August 31, 2022
Ad Spend: $40,111.24
Increase in Conversions: +19.35%
Average Cost per Lead (CPL): $271.02
Conv. Rate: +8.89%
Phone Calls: +43.75%
Return on Ad Spend (ROAS): 16,503%
Case Study Metrics:
- Date Range: July 1, 2022 – August 31, 2021
- Phone Calls: +43.75%
- Total ad spend: $40,111.24
- Avg. cost per lead: $271.02
- Increase in Conversions: +19.35%
- Conversion Rate: +8.89%
- Return on Ad Spend (ROAS): 16,503%
Case Study Metrics:
Date Range: 1st Jan 2023 to 29th Feb 2024
Total Ad Spend: $6,918,511.46
Total Generated Revenue (if applicable): $22,953,192.68
MER (Media Efficiency Ratio): 5.75
Google Ads Attributed Revenue: $22,953,192.68
Average Order Value (AOV): $73.45
New Customer Acquisition Cost (NCAC): $29.45
Increase in Conversions: 163.79% ( 191,636.00) From 116,999.36 to 308,635.36
Geographic Location Of The Company: United States
The Challenge
Despite a loyal customer base, a leading medical-grade skincare brand grappled with stagnant growth. They craved a strategy to unlock new audiences and propel revenue forward. However, their path to success wasn’t without roadblocks:
- The client is a leading skincare brand with a loyal customer base but struggles to acquire new customers.
- This limits their growth potential.
- The previous marketing agency ran various campaigns (Search, Shopping Display) but failed to acquire new customers or increase revenue.
- They focused on brand awareness and existing customer retention, spending more in these areas.
- They aimed to scale the business through new customer acquisition using traditional strategies and optimizations, which proved ineffective.
The Solution
As soon as we identified the challenges, our team engaged in constructing and executing data-driven strategies for the client. Apart from conducting daily evaluations of campaigns and products, we also:
- Tested various audience signals for the Performance Max campaign to achieve their goals
- Organized and strung bottom-of-funnel keywords in their Inbound Search campaign for better targeting
- Leveraged seasonal and promotional offers to attract potential customers and boost conversion rates
- Created Remarketing campaigns to retarget website visitors with personalized ads featuring compelling offers and promotional assets
- Optimized Standard Shopping campaign to boost new customer rate
The Results
The Solutions 8 team implemented a strategy focused on scaling campaigns to drive explosive sales growth for the skincare brand. This approach prioritized reaching new audiences while maintaining a keen eye on cost efficiency. Now, let’s dive into the results and see just how effective this strategy proved to be.
- Since taking over the client account, we have achieved significant growth (Jan 2023–Feb 2024 vs. Nov 2021–Dec 2022).
- Increased marketing spend by 94.41% ($3,558,769.42 to $6,918,511.46) to focus on new customer acquisition
- Drove a 165.48% increase in conversions/sales (116,187.49 to 308,455.64)
- Revenue soared by 156.45% ($8,954,663.12 to $22,964,492.88).
- Increased ROAS by 31.92% (from 251.62% to 331.93%)
- Reduced cost per conversion by 26.46% ($30.42 to $22.37)
- We achieved these results while focusing over 90% of the budget on acquiring new customers.
94.41% increase in Cost
165.36% increase in Conversions/Sales
156.33% increase in Revenue
Author
Anna Rose Thomas
Anna is the visionary content writer extraordinaire at Solutions 8, a true artist of words. With a self-taught mastery of canvas, she weaves vibrant tales that pulse with life, injecting her imagination into every stroke. Driven by an insatiable wanderlust, Anna fearlessly embarks on soul-stirring solo escapades, her camera an extension of her soul. Through this lens, she captures the raw, unfiltered beauty of the world, distilling it into captivating imagery. Her passion for art, travel, and the enchantment of storytelling is unrivaled, making her the ultimate purveyor of spellbinding narratives.
