This client is an online store that specializes in selling products related to the study and cultivation of fungi, such as mushroom spores, growing kits, and cultivation equipment.
Case Study Metrics
Date Range: October 2022 – December 2022
Geographic Location Of The Company: United States
Total Ad Spend
Increase in Revenue
Increase in Total Sales
Increase in Conversion Rate
Increase in Conversions
Increase in CPC
Average Cost Per Purchase
Increase in Return on Ad Spend (ROAS)
The Challenge
The client was running Google and Facebook Ads on a low budget and couldn’t scale their campaigns. Here are some of the reasons why:
- Lack of brand awareness
- Low website traffic and sales
- Lack of effective marketing strategy
The Solution
We launched a Performance Max campaign and Search campaigns for their best selling products, and initiated a Brand Search campaign to capture conversions on branded search terms. Additionally, we made sure we were targeting, capturing, and tracking the right audience by doing the following:
- Setting up conversion tracking and Google Ads remarketing tags
- Optimizing their product feed
- Adding audience signals such as customer list and in-market audience
The Results
Since working with us in July 2022, the number of new customers has increased. We have almost doubled their budget as well as maintained a 4X ROAS on the account every month.
Moving forward, the client will begin to slowly increase their budget to achieve a 6X ROAS.
Legend:
Solid lines = Solutions 8 campaigns
Dotted lines = Previous performance
Red = Conversions
Blue = Cost
Liz Moorehead
