Founded in 2019 by husband and wife duo Alex and Michael Toccin, TOCCIN (pronounced TOSS-in) delivers clothes that make women feel comfortable, confident, and stylish. Their collection of luxe cool staples—which includes everything from signature dresses to streamlined knitwear and specialty statement pieces—offers a designer aesthetic at an approachable price.
With a community spirit at its core, TOCCIN has amassed a dedicated following, from influencers and celebrities to loyal devotees of their retailers, including Neiman Marcus, Saks Fifth Avenue, Nordstrom, and Bergdorf Goodman.
In this case study, we will demonstrate how Solutions 8 utilized a proprietary strategy developed by our internal team that prompted Google Ads and Meta Ads to work together to drive revenue so our client was able to both scale and increase profitability.
Case Study Metrics
Date Range: 1st June 2024–30th Sept 2024
Geographic Location Of The Company: United States
Total Ad Spend
Total Generated Revenue
Media Efficiency Ratio (MER)
The Challenge
TOCCIN approached Solutions 8 because they needed support with performance marketing, specifically their Google Ads and Meta Ads pay-per-click (PPC) campaigns. Their internal eCommerce department lacked the resources necessary to meet their performance and revenue goals, and they needed an experienced partner to help them generate more traffic to their website and increase sales.
TOCCIN’s primary goals were:
- Increase overall sales
- Increase return on ad spend (ROAS)
- Improve brand awareness
The Solution
To help TOCCIN achieve their sales and marketing goals, Solutions 8 implemented a proprietary strategy developed by our internal team that allows Google Ads and Meta Ads to work together for the highest benefit.
In a nutshell, Google Ads is incredibly good at capturing (not generating) demand, while Meta Ads excels at generating demand (but is often poor at capturing demand). Utilizing a multi-level strategy that effectively increased brand awareness and generated more sales, Solutions 8 was able to achieve all three of the client’s primary goals in a short period of time.
By focusing on key metrics outside of in-app data and even beyond third-party attribution, we were able to get a holistic view of performance and go in the right direction instead of where the in-platform data was pointing. As a result, TOCCIN was able to bounce back from a severe loss caused by a Facebook restriction during the month of July.
The Results
In the four months since Solutions 8 began managing TOCCIN’s Meta Ads and Google Ads campaigns, we have significantly increased performance marketing results for this client. By continuously refining our strategy based on insights and data collected, Solutions 8 helped TOCCIN:
- Generate more traffic to their eCommerce site
- Achieve their target MER goal of 4.00 (up from 1.51 previously)
- Increase total revenue from $31,136 in June to $100,254 at the end of September (despite a -$954 revenue in July)
- Substantially increase the number of monthly orders (16 orders in the first 10 days of August, 2024 vs. 56 orders in the first 10 days of September 2024)
- Weather a potentially disastrous challenge resulting from a Facebook restriction
- Maintain a high average order value (AOV)
- Maintain a high customer return rate
Pamela Sapio
