This company sells accessories about empowering one’s life with consciously made jewelry. A brand dedicated to providing conscious accessories that go beyond mere fashion statements. With a corporate commitment to empowering individuals and aligning their intentions with positive energy, they offer a curated collection of spiritually charged jewelry.
In this case study, we’ll show you how Solutions 8 helped this company increase revenue with Google Ads.
Case Study Metrics
Date Range: May 1 to May 31, 2023
Geographic Location Of The Company: United States mainly, but targets other countries like Canada, Australia
Total Ad Spend
Total Generated Revenue
Media Efficiency Ratio (MER)
Google Ads Attributed Revenue
Increase in Conversions
Average Cost Per Lead (CPL)
The Challenge
The client set a goal of achieving a 3X return on ad spend (ROAS) and sought to establish a Google Ads campaign that consistently delivers favorable outcomes. However, they encountered several challenges along the way:
- Not enough expertise in utilizing Bing Ads and developing a successful Google Ads campaign
- Lack of knowledge and time hindered the effectiveness of their advertising efforts
- Difficulty in identifying profitable target countries for their campaign
- Uncertain about which countries would yield positive results
- Faced challenges in determining the most suitable geographical locations for targeting
The Solution
Aside from our client manager sending weekly emails to keep them posted on the results and goals and responding to all of their emails, we also:
- Created a Performance Max campaign specifically tailored for their USA traffic
- Implemented a DSA campaign targeting their blogs to increase traffic conversion rates
- Conducted testing across multiple English-speaking countries globally
- Assisted in identifying the profitable countries through the testing process
The Results
Our performance and effective communication truly impressed the client throughout our partnership. After managing their campaigns, they have:
- Achieved a remarkable ROAS of over 250% within Google Ads.
- Successfully reached their target CPA goal of $29
- Received nearly 3X of Google Ads attributed revenue for their DSA campaign
- Increased their budget from $6500 CAD to $8600 CAD to support campaign growth and effectiveness
Liz Moorehead
