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This Company Generated $20,375 and Nearly Tripled Their Revenue

This company sells accessories about empowering one’s life with consciously made jewelry. A brand dedicated to providing conscious accessories that go beyond mere fashion statements. With a corporate commitment to empowering individuals and aligning their intentions with positive energy, they offer a curated collection of spiritually charged jewelry.

In this case study, we’ll show you how Solutions 8 helped this company increase revenue with Google Ads.

Case Study Metrics​

Date Range: May 1 to May 31, 2023

Geographic Location Of The Company: United States mainly, but targets other countries like Canada, Australia

8363

Total Ad Spend

84421

Total Generated Revenue

2.89

Media Efficiency Ratio (MER)

21509

Google Ads Attributed Revenue

37

Increase in Conversions

29

Average Cost Per Lead (CPL)

The Challenge

The client set a goal of achieving a 3X return on ad spend (ROAS) and sought to establish a Google Ads campaign that consistently delivers favorable outcomes. However, they encountered several challenges along the way: 

  • Not enough expertise in utilizing Bing Ads and developing a successful Google Ads campaign
  • Lack of knowledge and time hindered the effectiveness of their advertising efforts
  • Difficulty in identifying profitable target countries for their campaign
  • Uncertain about which countries would yield positive results
  • Faced challenges in determining the most suitable geographical locations for targeting

The Solution​

Aside from our client manager sending weekly emails to keep them posted on the results and goals and responding to all of their emails, we also:

  • Created a Performance Max campaign specifically tailored for their USA traffic
  • Implemented a DSA campaign targeting their blogs to increase traffic conversion rates
  • Conducted testing across multiple English-speaking countries globally
  • Assisted in identifying the profitable countries through the testing process

The Results​

Our performance and effective communication truly impressed the client throughout our partnership. After managing their campaigns, they have:

  • Achieved a remarkable ROAS of over 250% within Google Ads.
  • Successfully reached their target CPA goal of $29
  • Received nearly 3X of Google Ads attributed revenue for their DSA campaign
  • Increased their budget from $6500 CAD to $8600 CAD to support campaign growth and effectiveness
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Author

Anna is the visionary content writer extraordinaire at Solutions 8, a true artist of words. With a self-taught mastery of canvas, she weaves vibrant tales that pulse with life, injecting her imagination into every stroke. Driven by an insatiable wanderlust, Anna fearlessly embarks on soul-stirring solo escapades, her camera an extension of her soul. Through this lens, she captures the raw, unfiltered beauty of the world, distilling it into captivating imagery. Her passion for art, travel, and the enchantment of storytelling is unrivaled, making her the ultimate purveyor of spellbinding narratives.

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