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Digital Marketing Tools to Help You Grow Your Business

If you’re searching for top-notch digital marketing tools, you’re in luck! We’ve compiled this list covering the most common tools we use in our daily operations here at Solutions 8.

Whether you’re creating and distributing content, analyzing marketing campaigns, or making your business process and team management more efficient, these digital marketing tools will help you produce results faster and easier. 

We hope you’ll find some of these tools valuable for your business. As you explore these tools, it’s important to remember that there’s no one-size-fits-all solution for digital marketing. 

Different tools work better for different businesses, depending on your unique needs, goals, and budget. 

So test and evaluate different tools to see which ones work best for you!

Table of Contents:

Paid Advertising

paid advertising tools


CallTrackingMetrics is a robust all-in-one call management tool we use at Solutions 8 to track and record all incoming calls from paid ads and attribute those calls to their keyword level––helping us optimize our clients’ campaigns, increase conversions, and lower our cost per acquisition. 


DataFeedWatch is a Product Feed Management & Automation. With this tool, you can easily manage and automate all of your product feeds from a single location. It streamlines optimizing product feeds across multiple platforms, saving you time and effort.


This is not just a tool but an AI-powered platform that combines sophisticated data cleansing and stitching with custom attribution models to create hourly, channel-agnostic reports. It offers a clear view of the marketing efforts that drive the most significant impact for your business.

Polar Analytics’ CAC & LTV Calculator

This tool calculates your spending limit, providing valuable insights into your marketing strategy and budgeting decisions. By entering your store metrics, gross margins, and marketing budgets, you can determine the amount you can allocate for customer acquisition. 

Want to build a marketing agency but don’t know how to start? Check out this complete guide from DesignRush.


Tawk.to is a powerful tool that enables businesses to connect and communicate with their clients and website visitors in order to provide top-notch customer support. With a variety of features such as canned responses, offline forms, website visitor tracking, customizable branding, file and screen sharing, and chat history, Tawk.to has everything you need to efficiently manage your customer service interactions.

Social Media

social media tools


Metricool is a versatile social media management tool that easily lets you analyze, schedule, and manage your social networks. With its powerful features, this tool can help take your social media presence to new heights, enabling you to grow your audience, engage with your followers, and drive more traffic to your website.


Publer is a comprehensive social media management software that enables businesses to easily manage and schedule their content across multiple platforms, including Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress. 

With its user-friendly interface and powerful features, Publer streamlines your social media management tasks and allows you to focus on creating engaging content for your audience.


Canva is an easy-to-use design tool that helps you create beautiful and engaging creative assets. It has a wide range of templates to choose from for social media posts, videos, gifs, posters, websites, booklets, multimedia presentations, and much more. 

Whether you’re a beginner or a pro, Canva is an essential tool for enhancing your design skills.

Content / Copywriting

copywriting tools


Jasper AI is a writing assistant that utilizes artificial intelligence and machine learning capabilities to generate compelling and attractive content for your blog posts, landing pages, social media, ads, marketing emails, and more. With Jasper AI, you can write up to five times more content in a fraction of the time.


Grammarly is an app that checks your spelling and proofreads your text to give you polished and professional writing. With Grammarly, you can confidently communicate on all devices and platforms. Its advanced features improve the accuracy, clarity, engagement, and delivery of your writing. Save time and speak with confidence across all your devices and platforms.


Airstory is a powerful copywriting application that’s free to use. It helps bloggers, writers, students, and subject matter experts write more effectively and efficiently. 

Whether you’re working solo or as part of a team, Airstory streamlines your writing process and makes it easier to manage multiple projects. 

With Airstory, you can save your favorite online research as a note and drag it into any online writing space. The tool will automatically merge the note with the source URL, making it a breeze to keep track of your research.


WordTune is a powerful Google Chrome extension that employs artificial intelligence and machine learning technologies to enhance written communication. It aids educational institutions, businesses, non-profit organizations, and professionals in paraphrasing or rewording sentences to achieve better-written communication.

Search Engine Optimization

Web Optimization tools


SEMrush is an all-in-one digital marketing program that helps users run successful SEO campaigns. It provides insights into industry trends, runs technical SEO audits, and identifies valuable keywords. 

SEMrush also analyzes competitors’ SEO strategies and provides a competitive edge by identifying backlinks and improving ranking. It is user-friendly and perfect for those who need assistance with digital marketing. SEMrush is the ideal all-in-one solution for improving website SEO, generating more leads, and growing organic traffic.


iSpionage is an SEO tool that enables businesses to monitor and optimize their search ad campaigns, track keyword rankings, and stay ahead of their competitors. 

With advanced features such as competitor keyword alerts, PPC keyword gap analysis, landing page gallery, ad copy A/B split test tracking, and automated scheduled reports, iSpionage empowers businesses to uncover digital marketing blind spots, drive targeted traffic, generate leads, and improve conversion rates.


SpyFu is a competitive intelligence and keyword research tool that empowers digital marketers to enhance their online search performance. 

With SpyFu, you can maximize your SEO and PPC profits. It eliminates the guesswork in SEO by providing immediate access to backlink strategies, ranking history, and top pages. 

You can leverage SpyFu to uncover the most profitable search terms in your competitors’ paid and organic search campaigns.


Moz offers a complete suite of SEO software tools that empower businesses and individuals to improve their search engine rankings, drive traffic and attract customers. With 55+ SEO tools, Moz helps you stay competitive by providing fresh insights and allowing you to integrate SEO into your digital marketing plans.

Website Optimization

Web Optimization tools

Hot Jar

Hotjar is a fantastic product experience insights tool that provides behavior analytics and feedback data to help you better understand your customers. 

With Hotjar, you can capture direct feedback from users, track their journey on your website, understand their content needs, identify any friction points in the user experience, design and optimize your website, and even determine the effectiveness of your landing pages.


TruConversion is a powerful tool that provides website and mobile visitor insights to help businesses understand their visitors’ behavior and convert them into customers. 

With its easy-to-use funnel tracking and optimization features, TruConversion allows you to see where your visitors click the most and identify the most popular paths on your page. 

By providing heat maps and conversion tracking, TruConversion helps businesses make more sales from the traffic and leads they are getting through their website or domain. It’s the perfect solution for companies looking to boost their conversions and optimize their online presence.

Lucky Orange

Lucky Orange is the go-to conversion rate optimization tool for website owners looking to understand why their site visitors aren’t converting into sales or leads. With features like user screen recording, heat mapping, and event tracking, Lucky Orange provides valuable insight into how visitors engage with your site. 

The tool even includes simple surveys to help you gather feedback from your visitors. Trusted by over 375,000 websites worldwide, Lucky Orange’s video recordings and heat maps provide invaluable illustrations to teams who need insight into how their site is being used.

Page Speed Insights 

PageSpeed Insights (PSI) is a tool that analyzes the speed and performance of your website on both mobile and desktop devices. It provides valuable suggestions for improving your website’s user experience and SEO ranking, based on both lab and field data. 

With its detailed reports on page loading time, resource usage, and requests, you can easily identify areas for improvement and optimize your website for better performance. Boost your website’s speed and user experience with PageSpeed Insights!

E-Commerce Checklist (CRO)

The E-commerce Conversion Checklist is an all-in-one solution to help eCommerce stores boost their conversion rates and increase their average order value. With over 300 checkpoints, the checklist covers every aspect of the conversion process, providing clear and actionable steps to decrease customer acquisition costs and skyrocket conversion rates. 

By utilizing this checklist, store owners can identify quick wins and implement changes with minimal effort to drive significant improvements in their online store’s performance. 

With a focus on drilling down into every element of the store, the E-commerce Conversion Checklist enables you to squeeze every last drop of conversions from your website, optimize your store’s performance and maximize your profits.

Multimedia: Graphics and Videos

multimedia tools


Descript is an all-in-one tool for video and podcast creators that simplifies editing. Its automatic transcription feature allows for real-time editing and cleanup, and its collaborative editing tools make it easy to work with others. 

With additional features such as background noise removal and AI voices, Descript is a must-have for anyone looking to streamline their video and podcast creation workflow.


WebCam Toy is an online app that can turn your computer camera into a versatile digital camera. With over 80 filters and effects, it’s perfect for taking selfies, creating stop-motion animations, and making GIFs. 

Whether you need to create content for work or just want to have fun, WebCam Toy has something for everyone. You can use it to develop educational content or to explore your creativity. The app is also great for time management and can be used to record your daily activities. 


Loom is a versatile and user-friendly screen recording software that is compatible with Mac, Windows, Chrome, iOS, and Android. With Loom, creating screen recordings and videos is a breeze. You can record your camera, microphone, and desktop simultaneously, and Loom will automatically upload and share your video without any additional steps. 

This powerful video messaging tool allows you to communicate with colleagues and clients through instantly shareable videos. Plus, Loom’s patented technology ensures that your videos are always high-quality and easily accessible.


If you’re looking to optimize your website’s loading speed without compromising on image quality, TinyPNG is the perfect tool for you. Whether you use JPEG, WEBP, or PNG files, TinyPNG’s smart compression techniques will significantly reduce their size, allowing your website to load faster. 

With TinyPNG, you no longer have to sacrifice image quality for speed. By selectively decreasing the number of colors in the image, the reduction in file size is almost invisible to the naked eye. Keep your website looking great while optimizing its performance with TinyPNG.


ContentFries is an excellent content multiplier app that enables creators to quickly and easily leverage their video content to create additional pieces of content for multiple platforms. With its easy-to-use tools for video editing and AI auto-captioning, you can create high-quality content in just three steps: upload, edit, and reach more people. 

Whether you want to share your content on Facebook, Instagram, LinkedIn, YouTube, TikTok, WordPress, Podcasts, or more, ContentFries makes spreading your message and increasing brand awareness easy. 


Plus, its innovative features like the AI Captions Generator, Contexts System, Progress Bar, Catchy Headlines and Texts, Images, Templates, Dead Simple Content Multiplying, Video Injections, and Advanced Cutting Mode, ensure that your content is engaging and contextual, no matter where it’s posted.


YouCut is a free and user-friendly video editing app that allows you to create professional-looking videos quickly and easily. 

With a full-screen editing experience and a comprehensive set of tools, you can effortlessly edit videos, add music, stickers, and filters, and share them on social media platforms such as YouTube. 

The app’s easy-to-use interface and powerful features, including the ability to merge videos with just a few taps, make it the perfect choice for anyone creating high-quality videos without any hassle.

Google Keep 

With Google Keep, you can easily create and manage plain-text notes. Take advantage of various collaboration tools to edit and share notes with others. You can even record voice notes and set reminders based on location and time.

It also offers innovative features that help you quickly search and filter your notes by color, images, and audio reminders. Whether you’re looking for a shared note or a list with images, Keep makes it easy to find what you’re looking for.

Stay organized and keep track of everything that matters with Google Keep. Let the app do the remembering for you and enjoy a streamlined note-taking experience like never before!

Content Management System and Marketing Platforms

marketing platforms


As a leading content management system (CMS), WordPress offers everything you need to build and host a website that’s tailored to your unique needs. With its intuitive plugin architecture and customizable templates, WordPress makes it easy to create a website that’s as unique as your business, blog, portfolio, or online store.


Shopify is the ultimate e-commerce solution for small business owners looking to expand their reach and easily sell online. With its user-friendly interface and streamlined dashboard, Shopify makes building and managing an online store a breeze. Showcase your brand with a modern online store that’s optimized for sales and designed to delight your customers. 

Plus, Shopify’s robust integrations allow you to sell your products on social media sites, seller marketplaces, other blogs and websites, and even via email, text, and chat. With Shopify, you have all the tools you need to grow your business and take your sales to the next level.


GoHighLevel is an all-in-one CRM and marketing solution designed to help agencies and professionals manage and nurture the customer journey from start to finish. 

It offers tools for lead generation, sales automation, inbound call and text tracking, sales funnel creation, website and landing page building, CRM management, appointment scheduling, and email/SMS marketing campaigns. 

With its membership site features, you can also create and sell online courses and membership programs. GoHighLevel gives irrefutable proof of your success, bridging the gap between marketing efforts and results. It’s the perfect solution for those looking for extra hands to manage their business.

Everything Else


Dashlane is the ultimate password manager for people who value their online security. It’s designed to make your life easier by keeping all your passwords, payment information, and IDs in one secure place. With Dashlane, you can easily access your login credentials from anywhere, on any device. 

Say goodbye to the hassle of remembering multiple passwords and the anxiety of forgetting them. Dashlane takes care of everything for you, ensuring your online life is secure and optimized. 

With its advanced encryption technology, Dashlane ensures that your sensitive information is always protected. Plus, it’s user-friendly and intuitive, so you can use it immediately. Take control of your online security and streamline your digital life with Dashlane.


Zapier is the ultimate no-code automation tool that connects over 5,000 web apps and services easily. 

With Zapier, you can create custom workflows called “Zaps” that automate repetitive tasks and help you get more done in less time. Simply choose your trigger event and your desired action, and let Zapier do the rest.

Whether you’re a small business owner or an enterprise, Zapier can help streamline your work and eliminate manual tasks. Plus, with more integrations than any other solution, Zapier allows you to connect your favorite apps and services in one place.


Airtable is the ultimate low-code platform for creating customized applications and managing data with ease. Whether you’re a small business owner or a Fortune 500 company, Airtable has everything you need to streamline your workflow, simplify your processes, and enhance your productivity. You can build your own apps, manage your team’s tasks, track your sales leads, and much more—all in one place.

Unlike Excel templates that require complex formulas and data visualization, Airtable’s interface is simple, colorful, and easy to use. You can create a relational database in minutes without learning SQL or scripting. It connects everything so you can achieve anything, from storing employee directories and product inventories to organizing your apartment-hunting research.

Whether you’re looking to streamline your workflow, collaborate with your team, or optimize your processes, Airtable has got you covered. With its powerful features and user-friendly interface, Airtable is the perfect solution for anyone looking to take their data management to the next level.


ClickUp is an all-in-one project management and team collaboration tool designed for businesses of all sizes and industries. 

With an easy-to-use interface, ClickUp offers hundreds of features to help you plan, organize, and collaborate on projects more efficiently.

From effective communication and collaboration tools to task assignments and statuses, alerts, and a task toolbar, ClickUp has got everything you need to manage your team and increase productivity. 

With ClickUp, you can create custom workflows, track progress, and collaborate on any project, whether it’s marketing campaigns, development sprints, or anything in between. And with a free plan that includes 100 uses of custom fields and paid versions that offer unlimited uses and more space, ClickUp makes it easy to manage your team and your projects without breaking the bank. 


Toggl Track is the time tracking app that makes tracking your time and improving your productivity easier than ever before. Designed for freelancers, students, and professionals who want to monitor their work hours, Toggl Track is the top choice for businesses looking to optimize productivity levels.

You can easily track your time and get an accurate breakdown of how you spend each minute of the day. This means you can identify areas of inefficiency and make changes to improve productivity levels.

Toggl Track is incredibly user-friendly and intuitive, so you won’t need to spend hours training your employees on how to use it. With one-click timers and the ability to run multiple timers simultaneously, tracking your time has never been easier.

Toggl Track works seamlessly across your phone and computer, so you can start a timer in your browser and stop it on your phone. Stay productive no matter where you are or what you’re doing.

Boomerang for Gmail

Boomerang is an email management tool that makes handling email more efficient. Its features allow users to schedule, snooze and set reminders for emails. With tracking capabilities, users can see when emails are opened and clicked, providing insights into email performance. 

The scheduling feature increases the likelihood of a timely response. Boomerang helps users keep track of important deadlines and replies by sending reminders for messages that need attention. 

With its user-friendly interface and powerful features, Boomerang is an essential tool for busy professionals looking to increase productivity and efficiency in email management.


Bryan is the marketing manager at Solutions 8, and has been on digital marketing since 2018. When he’s not working, you’ll find him working out at a local gym, reading personal development books, or playing music at home. He feels weird writing about himself in third person.

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