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What You Need To Know About Indoctrination & Engagement Email Campaigns

Great news! A potential customer just subscribed to your email list or opted in to your lead magnet.So, mission accomplished, right? You have the contact—but now what?

Long gone is the need to individually write and send emails to your market audience in the hopes of getting sales.

With Solutions 8, we provide the service luxury of writing a series of personalized, custom emails that automatically send to your new subscriber.

Email Series #1: The Indoctrination Campaign

This first email is sent after a potential customer opts in to your email list. Obviously, this person has some sort of interest in your brand—although this likely a delicate interest, easily broken by spammy emails or a negative first, second, or third impression.

This email is your chance to tell the reader about yourself and gain their trust. In this first email, we discuss:

  • Who you are
  • What your position is
  • About the brand
  • How the brand started
  • What you care about (do you have kids? What are your hobbies? What moves you?)
  • Where you’re from (is your business located in your hometown? Did you move there because you love the people or the scenery?)
  • What your reader can expect from you

This is where you get pretty personal. The more human you make yourself, the more your reader trusts you and feels a connection to your brand.

Email Series #2: The Engagement Campaign

This series is more of a pursuit—although the reader is still getting to know you.

Think of the engagement email campaign as a follow up to a lead magnet opt-in. So, whether your lead magnet is a free eBook download, coupon for your product, or DIY checklist—the engagement email series is sent post-download to make sure your prospective customer knows:

  • He or she made an awesome decision by receiving your lead magnet
  • Why the lead magnet will directly benefit him or her
  • Using your other products or services will continue to provide benefits
  • You are trustworthy

Your job throughout this email series is to ensure the reader he or she made a great choice by opting in to your lead magnet and to offer the next step.

For example:

You took the first step to solving your problems by downloading my free eBook—click here to find even more related resources that will benefit you.

What is your biggest struggle regarding x, y, or, z? Contact me here so we can figure it out together.

How We Make It Happen

This email series makes it super easy to effectively reach out to prospective customers.

But as your digital marketing partners, we can’t do this on our own.

In order to create these email campaigns, our content writing team needs some information from you; and the more you’re willing to provide, the more effective the email series will be.

Next week, I’ll share the general questions and information we need from you to create a truly engaging engagement and indoctrination campaign.


Patience is the former director of marketing and communications for Solutions 8. A phenomenal content writer, copywriter, editor, and marketer, she has played a prominent role in helping Solutions 8 become an authority in the Google Ads space. Patience is also the co-author of The Ultimate Guide to Choosing the Best Google Ads Agency and You vs Google.

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