Pamela SapioYou know how they say it’s harder to hit a moving target?
Google Ads is kind of like that.
Well, getting really good at Google Ads is kind of like that.
When something is changing and evolving as rapidly as the Google Ads platform, it can be a challenge to really excel at building and maintaining high-performing PPC campaigns.
Then again, when you’ve been doing this as long as we have, and with such a singular focus, becoming an expert at Google Ads is… well, second nature.
Still, we never let it go to our heads.
We are honored to once again earn the status of Google Premier Partner for 2023.
In case you aren’t sure how the Google Partner Program works, here’s a quick breakdown:
In order to become a Google Partner, agencies must meet specific requirements with regard to campaign performance, ad spend, and employee certifications—all of which are checked by Google on a daily basis.
But Premier Partners must meet all Google Partner requirements and be in the top 3% of participating companies. According to Google, the factors that determine the top 3% performers include, but are not limited to:
- Existing client growth: Ability of partners to grow their existing clients, measured by year-over-year ads spend growth and ads spend among existing Google Ads clients.
- New client growth: Ability of partners to acquire new clients, measured by year-over-year ads spend growth and ads spend among existing first-time Google Ads clients.
- Client retention: Demonstrated ability to sustain client business, measured by the percentage of clients with active Google Ads spend who are managed by the partner and are retained year-over-year.
- Product diversification: Demonstrated investment in product mix beyond Search, measured by the percentage of non-Search spend in YouTube, Display & Video 360, Display, Apps, and Shopping each calendar year.
- Annual ads spend: Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year.
What does it mean for our clients?
Earning the distinction of Google Premier Partner is not something we take lightly here at Solutions 8.
Our dedicated team of Google Ads strategists, specialists, and account managers go above and beyond every day to help our clients grow and scale using the power of paid advertising.
In addition to continually researching, implementing, and testing new strategies within the Google Ads platform, they are also sharing those strategies through our incredibly popular YouTube channel so that business owners and marketers across the globe have access to insider information about what’s working and what’s not right now in Google Ads.
Because, in the immortal words of the great Stan Lee, with great power there must also come great responsibility.
