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Weekly Update: August 21 – August 25, 2023

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Newest YouTube Videos

John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let’s explore how he achieved this impressive feat.

These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry’s “dirty tricks.”

Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports so all your stakeholders can understand, and more. 

Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it. 

Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. Learn what these tools are and how you can leverage the power of AI in your business.

Articles & Podcasts

The most valuable source of traffic is the one that’s most accessible to you and doesn’t cost an arm and a leg: warm referrals. Read more about it in this blog.

If you’re not struggling with impostor syndrome just a little bit, Kasim says he questions your grasp on reality. Of course, that doesn’t mean you should go out there and cultivate self-worth issues. Tune in to learn more about why it’s good to have a little humility.

Kasim sits down with Jason Fladlien, the quarter billion dollar webinar man. They dive into the intricacies of webinar marketing, emphasizing the importance of understanding one’s audience and crafting compelling offers.

Big News & Upcoming Events

Regina shares how a strategic approach to managing a limited budget led to an impressive 83% increase in return on ad spend (ROAS) practically overnight. 

She then dives into how you can use your “worst sellers” in Google Ads to convert your bestsellers, and highlights the power of remarketing and its impact on conversion rates.

Learn how this method can be a game-changer for businesses with limited ad budgets, driving results and profitability. Don’t miss out on this valuable lesson, watch the video now.

Want to scale your Google Ads campaigns for your small business? Look no further than the StarterPPC YouTube channel

With new videos released every Friday at 9:45 AM AZ time, you can stay up to date on the latest techniques and strategies for maximizing your advertising budget. 

Subscribe now and start taking your business to the next level!

Author

Joan is the YouTube Growth Manager at Solutions 8. When she’s off the clock, you’ll find her chilling with her 10 fur babies, pushing her limits in CrossFit sessions, or basking in the serenity of the beach.

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