Jani KahukiwaWhat’s the secret to maintaining engagement and performance with your Meta Ads campaigns? Let Nick Ewing at Solutions 8 reveal his tips for understanding creative requirements.
Our Meta Ads Account Manager will show you how to create high-performing and long-lasting ad content for the Meta Ads platform.
The More Content The Better!
We usually hear the adage “quality over quantity” but we didn’t have digital marketing and social media all those years ago. Times are changing output levels and there’s a new way of looking at how the world reacts to internet content.
The world wants MORE content, different content, better content, content, content! Till it’s coming out of our ears!! While quality should never be put by the wayside, you can see how easy it is to grind out. Not every ad will be the stuff that advertising dreams are made of, and it’s for this reason that quantity becomes more valuable.
We aim to reach the masses, the more people the better. While one brilliant ad can garner much support, the repetition of that one ad can sometimes sour the public’s view of such quality. The same old ad under our weary scrolling fingers can have a negative effect on the consumer public. We’re a fickle bunch, aren’t we?!
Just how much content are we talking about? Nick says that clients can give us 500 creatives up front, which in some cases is everything a business has to offer, but we will be asking for more the following month. That’s how the game goes.
From a managerial point of view, client managers should be asking their clients on a monthly basis the following questions:
- When’s your next content shoot?
- What new creatives can you give us?
- Do you have stuff in the pipeline?
- How can we maximize raw footage to create multiple ad variations?
Raw content is the most valuable asset for the Meta Ads team because we can turn out three or four ad creatives with every bit of raw footage a business or brand shoots. There’s no need for logos or text overlay since our in-house creative team can work with what the client gives us by using the material for different promotions and CTAs.
This ‘raw’ stuff is worth its weight in gold and is reusable for infinite campaigns. Consistent content production is a vital part of the whole Meta Ads process.
Creative Requirements
Some industries have the advantage of having sets of creatives that last for years, but they are few and far between. Most sectors require a steady output of new content production so they can be swapped out regularly.
Testing these ads is another crucial part of the creative process. As a digital marketing agency, we are constantly on the lookout for that winning creative for our client. We test it out on our audience and the numbers tell us what is working and what is not.
When asking for creative content, we can use three different sizes for high output:
- 1×1 for a Facebook feed
- 4×5 for an Instagram feed
- 9×16 for stories and reels
It is possible to use a 1×1 size for an Instagram feed and likewise a 4×5 for a Facebook feed. The image may be cropped in the first case and may shrink somewhat in the second.
This is not problematic for many clients though there are some sectors, such as clothing brands, where it could get messy. A model without a head or a shirt with half of it cropped and missing is not ideal. The platform is non-discriminatory in its resizing so it would be best to have the client give us exactly what we need for each placement.
If you use the first two measurements for stories and reels, the image and/or video will not be as clean-cut as you would want it to be and as the audience expects it to be. By sticking to the 9×16 size you elevate the look of any brand and uphold its image.
The importance of constantly refreshing your creative content has the added benefit of encouraging brands and businesses to think outside the box.
The direction of your creatives can drive the direction of the company, just as the direction of the company usually influences your creatives. This flow of creativity is further fed by the interaction of your audience who will ALWAYS let you know what they like and what they don’t like. This in turn boosts the performance of your Meta Ads. It’s a win-win situation!
The scope with which our in-house creative team works with businesses is limitless. Where a client has little time to dedicate to creatives, the Solutions 8 Meta Ads team can step in and offer support and know-how, no matter what the product or service.
Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
