outstanding results for a septic company

Arizona-Based Septic Company

*November Data was down due to disapproved ads (malicious software in the website) **Leads = Calls, Request Septic Tank Inspection, and Contact Form Submission

Case Study Metrics:

  • Dec 1, 2015 – Feb 28, 2021
  • Nationwide
  • $80,487.61 in total ad spend
  • Avg. cost per lead $32.68
  • 829 Conversions
  • 13.25% Conversion Rate
  • Leads: 2,461

Our strategy/solution:

First, we changed the way their campaigns were set up:

- Built specific campaigns according to their services, so ads were more relevant to the users.
- Created more engaging ad copy and grouped highly-relevant keywords into specific ad groups.
- Added CTAs (missing from their old campaigns) so users knew what action to take.

Before working with Solutions 8:

  • Leads per month: 5 on average
  • Cost per lead: $220 on average
  • Conversion rate: 3.78%