outstanding results for a septic company
Arizona-Based Septic Company
*November Data was down due to disapproved ads (malicious software in the website) **Leads = Calls, Request Septic Tank Inspection, and Contact Form Submission
Case Study Metrics:
- Dec 1, 2015 – Feb 28, 2021
- Nationwide
- $80,487.61 in total ad spend
- Avg. cost per lead $32.68
- 829 Conversions
- 13.25% Conversion Rate
- Leads: 2,461
Our strategy/solution:
First, we changed the way their campaigns were set up:
- Built specific campaigns according to their services, so ads were more relevant to the users.
- Created more engaging ad copy and grouped highly-relevant keywords into specific ad groups.
- Added CTAs (missing from their old campaigns) so users knew what action to take.
Before working with Solutions 8:
- Leads per month: 5 on average
- Cost per lead: $220 on average
- Conversion rate: 3.78%
Author
Patience Hurlburt-Lawton
Patience is the former director of marketing and communications for Solutions 8. A phenomenal content writer, copywriter, editor, and marketer, she has played a prominent role in helping Solutions 8 become an authority in the Google Ads space. Patience is also the co-author of The Ultimate Guide to Choosing the Best Google Ads Agency and You vs Google.
