*November Data was down due to disapproved ads (malicious software in the website) **Leads = Calls, Request Septic Tank Inspection, and Contact Form Submission
Case Study Metrics
Date Range: Dec 1, 2015 – Feb 28, 2021
Geographic Location Of The Company: United States
80487.61
Total Ad Spend
32.68
Average Cost Per Lead
829
Conversions
13.25
Conversion Rate
2461
Leads
Our strategy/solution:
First, we changed the way their campaigns were set up:
- Built specific campaigns according to their services, so ads were more relevant to the users.
- Created more engaging ad copy and grouped highly-relevant keywords into specific ad groups.
- Added CTAs (missing from their old campaigns) so users knew what action to take.
Before working with Solutions 8:
- Leads per month: 5 on average
- Cost per lead: $220 on average
- Conversion rate: 3.78%
Patience Hurlburt-Lawton
