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Arizona-Based Septic Company

*November Data was down due to disapproved ads (malicious software in the website) **Leads = Calls, Request Septic Tank Inspection, and Contact Form Submission

 

Arizona-Based Septic Company

Case Study Metrics​

Date Range: Dec 1, 2015 – Feb 28, 2021

Geographic Location Of The Company: United States

80487.61

Total Ad Spend

32.68

Average Cost Per Lead

829

Conversions

13.25

Conversion Rate

2461

Leads

Our strategy/solution:

First, we changed the way their campaigns were set up:

  • Built specific campaigns according to their services, so ads were more relevant to the users.

  • Created more engaging ad copy and grouped highly-relevant keywords into specific ad groups.

  • Added CTAs (missing from their old campaigns) so users knew what action to take.

Before working with Solutions 8:

google ads
  • Leads per month: 5 on average
  • Cost per lead: $220 on average
  • Conversion rate: 3.78%

Author

Patience is the former director of marketing and communications for Solutions 8. A phenomenal content writer, copywriter, editor, and marketer, she has played a prominent role in helping Solutions 8 become an authority in the Google Ads space. Patience is also the co-author of The Ultimate Guide to Choosing the Best Google Ads Agency and You vs Google.

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